Latest Stories

• What to Expect This Year in the World of TV Advertising

  7 years ago News

  

  The world of advertising and TV has been changing rapidly over the last couple of years with an increase in technology solutions, movement of brand dollars, and how advertisers are addressing the medium. Writing exclusively for ExchangeWire, Walt Horstman (pictured [...]

• JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and TAG align for brand safety and antifraud initiatives; German anti-trust probe; Ads.txt on OpenX exchange; UK is largest data market [...]

• Helping British SMEs Grow; Amazon Finally Moves into Healthcare

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Helping British SMEs grow; Amazon finally move into healthcare; and [...]

• Ad Spend Grows for 17th Consecutive Quarter – The Industry Reacts

  7 years ago News

  

  UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published Wednesday (31st January). The latest data underpins preliminary figures, which show 2017 [...]

• The New Frontier for Programmatic: Digital E-Commerce

  7 years ago News

  

  Much is to be said about the new wave of buying and selling throughout the greater digital ecosystem. As e-commerce continues to transform the way businesses and retailers alike generate income, the industry must look to divide programmatic buying into [...]

• Google Chrome's Ad Blocker Is a Nudge to In-App Advertising

  7 years ago News

  

  Ad blocking is nothing new, but newer versions continuously being released continues the headaches for both advertisers and publishers. Writing exclusively for ExchangeWire, Noam Neumann (pictured below), VP technologies and data, Mobfox, talks about the silver lining for those publishers [...]

• AB Testing Feature by Convertize; Fashion Sells Better on Mobile

  7 years ago News

  

  RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Convertize launches Autopilot for AB testing; Mobile shopping yields better sales; and Apple Business Chat. Convertize Goes Autopilot Conversion rate optimisation specialists Convertize promise [...]

• Mobile Shopping to Overtake In-Store Shopping; China Spends the Most Online

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Mobile shopping to overtake in-store shopping; China spends the most online; and Booking apps driving last-minute booking traffic. Mobile Shopping to Overtake In-Store Shopping Mobile [...]

• China's BAT Amongst Five Platforms to Grab Ad Spend Growth; More AU Consumers Tuning into Radio

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China's BAT amongst five platforms to grab ad spend growth; More AU consumers tuning into radio; Japan [...]

• Weekly Focus: Malaysia Taps Alibaba's E-Commerce Knowledge

  7 years ago News

  

  This week, we put the spotlight back on Alibaba as the Chinese e-commerce giant looks to extend its industry knowhow to other Asia-Pacific markets. Malaysia, for instance, sent 30 college students to Alibaba's global headquarters in Hangzhou, China, where they [...]