Emily Riley Presentation: Media Buying Goes Real-Time

Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at Admeld's first Partner Forum event in New York last week. The report focuses on RTB and the emergence of DSPs. Riley talks about the current inefficiencies in online display: the ridiculous convoluted state of the RFP process; and the endless supply of technology used to gain insight. The presentation includes some key indicators on how the display market will evolve over the coming 12-24 months. I've embedded the Slideshare presentation for your viewing pleasure.