Latest Stories
APAC Marketers Must Differentiate in Programmatic Landscape
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have a myopic view of the digital landscape. Programmatic had levelled the playing field and created a space in which even [...]
Why Dynamic Creative Optimisation Matters for 2018
Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as Francis Turner (pictured below), general manager, US and chief revenue officer, ADYOULIKE, explains in this exclusive piece for ExchangeWire, the advent [...]
China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China programmatic ads to hit £4bn; Tencent online ads grow 48% in 3Q; Advertisers want agencies to [...]
Email Still Relevant Tool for APAC Marketers
Reports of the demise of email marketing have been greatly exaggerated. That is what Dynamic Yield would like to convey to industry detractors who decry the effectiveness of email as a marketing tool. The ad tech vendor launched a suite [...]
DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]
The Ad Server Started with Pixels & is Figuring Out People: Q&A with Victor Wong, CEO, Thunder
What is a creative management platform and how could its increased implementation in marketer creative strategies force an evolution of the traditional ad server? ExchangeWire speaks exclusively with Victor Wong, CEO, Thunder, who explains that, ultimately, we have to remember [...]
Expertenbeirat für Programmatic-Zertifikat gewählt; wywy gehört zu TVSquared
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nächster Schritt auf dem Weg zum Programmatic-Gütesiegel für Agenturen; TVSquared kauft wywy; Wagawin expandiert nach Asien; und Fünf Fragen an Marius Rausch, AppNexus. Expertenbeirat [...]
The Collision of Technology & Creativity
Today, content marketing is a £5bn industry, in the UK alone. The discipline has become increasingly popular over the last five years, inline with the growth of content sharing platforms Facebook, Instagram, Pinterest, and Snapchat. However, the relationship between artificial [...]
Does Japan Really Have an Ad Fraud Problem?
Recent reports have suggested Japan has the highest rate of ad fraud globally, with a whopping 81% of all impressions being tracked as fraudulent. ExchangeWire asks whether this is really the case. The report, published by Pixalate, revealed that the level [...]
Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media
The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet, there are still challenges in reaching this niche customer base at scale, and tap into the true value of this [...]
Popular Tradertalks
Latest Posts
-
ATS Singapore 2025: What to Expect -
Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs -
Google and the Ad Tech Butterfly Effect -
The Stack: Chatbots, Commerce, and Competition -
Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty
Follow ExchangeWire