Latest Stories

• India Needs Standardised Metrics for Digital

  7 years ago News

  

  Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products and metrics that work across multiple screens. Advertisers in India were projected to spend most of their budget on traditional media, [...]

• Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: Trusted Media Brands and Taboola expands partnership; MPP and Dynamic Yield partner; AppLift launches new audience segmentation; GumGum releases brand safety research; [...]

• 1,44 Mio Euro für Programmatic-Ausgaben in Deutschland 2018; Adform filtert mit ads.txt

  7 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit ads.txt; MMA erweitert sich; und Kapitalrunde bei Opinary. 1,4 Milliarden Euro programmatischer Ad Spend in Deutschland Programmatische Werbung in Deutschland wird im [...]

• Account-Based Marketing: Don't Believe the Hype

  7 years ago News

  

  You’ve got to hand it to the marketing industry – they know how to create a buzz around new products and services. Just look at the hype surrounding account-based marketing (ABM). In the last couple of years, ABM has been [...]

• Shopping via Voice Assistants Encourages Increased Spending; Retail Worst Affected by Cloud Failure Incidents

  7 years ago News

  

  RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: Shopping via voice assistants entices customers to spend 500% more; Retail could be worst affected by cloud failure incidents; and Good times for [...]

• UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad viewability rates on the rise; Ads.txt filtering on Adform’s SSP; SpotX expands presence to Belgium; New members for MMA Germany; [...]

• Amazon Go Finally Launches; Alexa Coming to Android & iOS

  7 years ago News

  

  RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: Amazon Go finally launches; Alexa coming to Android and iOS; and Amazon [...]

• 2018: The Year of Intelligent Marketing

  7 years ago News

  

  To remain competitive in a crowded marketplace, and ensure sustainable growth, many businesses are focusing on becoming more customer-centric and less product-centric. The old adage of the customer being king has never been more true. At the core of this [...]

• Rise of the Voice Assistants & How to Market to Them

  7 years ago News

  

  From artificial intelligence (AI) to smart cars, drones to domestic robots, a seemingly endless number of tech innovations were announced at CES this year – all of which are set to improve the ways we experience the world around us. [...]

• Technology Key Focus for Retail Customer Experience Improvements; Consumers Are Embracing the Connected Retail Experience

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Technology key focus for retail customer experience improvements; Consumers are embracing the connected retail experience; and are consumers ready to go cashless? Technology Key Focus [...]