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Is Linear TV Finally Ready to Change? 3 Innovations We Could See in 2018
In linear TV, inertia can no longer be the status quo. The industry is being forced to change and evolve. As digital offerings and internet-connected content become more popular among audiences, traditional broadcasters need to think long and hard about [...]
Weekly Focus: C2C Marketplace Fights Fraud with AI
With millions of products listed on its site, and sales negotiation taking place mostly between consumers, Carousell recognises the need to ensure its marketplace remains a safe environment and it has turned to artificial intelligence, as well as machine learning, [...]
The Future of Addressability Across Channels
Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing exclusively for ExchangeWire, David Dowhan (pictured below), CEO and founder, TruSignal, talks about the future of addressability within platforms, display, [...]
More Retail Chains? How Blockchain Will Disrupt the High Street
Blockchain, the technology behind Bitcoin, has potential far beyond cryptocurrency. It could even revolutionise retail. Writing exclusively for RetailTechNews, Cesare Gussago, Riccardo Ottolenghi, and Edmund Abel-Smith, strategy experts with PA Consulting Group, have a look at a number of potential applications [...]
Now & Next: Header Bidding
Given the frequency of panel discussions and industry articles on the topic, you could be forgiven for thinking header bidding has just been tipped to be the next big thing in ad tech. However, the reality is that this is [...]
APAC Consumers See More Ads Across Platforms; Bangladesh & Myanmar Amongst Fastest-Growing Ad Markets
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC consumers see more ads across platforms; Bangladesh and Myanmar amongst fastest-growing ad markets; Eyeota snags £9.02m [...]
TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola's self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is [...]
Outstanding Returns During Golden Quarter Show Retailers Are Getting with Programmatic
The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising, writes David Marrinan-Hayes (pictured below), chief operations officer, Ve, on the back of Ve’s first global Golden Quarter report, which [...]
IAB AU Calls for Structure, Simplicity & Transparency
With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace simplicity and transparency, while marketers should review their team structures. In this Q&A with ExchangeWire, [...]
Reamp Invests in Digital Data Automation; TV2U Launches OTT Services in Brazil
ExchangeWire rounds up some of the biggest stories in the LATAM digital advertising space. In this week’s edition: new solution from Brazilian Reamp integrates data from several channels on a single basis and should represent 20% of the company's profit [...]
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