Latest Stories

• Collaborate or Die: Q&A with Dan de Sybel, Infectious Media

  7 years ago News

  

  Will the upcoming GDPR regulations end up making the Google/Facebook duopoly even more dominant in the digital media world – and what can smaller players do? Dan de Sybel, CTO, Infectious Media, thinks that with the challenges of GDPR close [...]

• DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys [...]

• Advertising That Doesn't Skip the Fun

  7 years ago News

  

  Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud. Here, ExchangeWire discovers how this relationship helped drive the success of 'Captain Obvious'. ‘Captain Obvious’ engages customers Hotels.com operates one of the most well-known and successful booking [...]

• Addressable TV Bridges the Linear & Digital Worlds: Q&A with Damian Garbaccio, Nielsen

  7 years ago News

  

  With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly become top-of-mind for advertisers. But breaking through the old way of thinking around linear TV ad buying is still a [...]

• Now & Next: eSports

  7 years ago News

  

  Which event had more people watching live in the stadium in 2017? The Superbowl? The FA Cup Final? Or the Intel Extreme Masters? Well, you might have guessed it (though you may never have heard of it) – it’s the [...]

• Reviewing China's Singles' Day 2017: It's No Longer Just About Alibaba

  7 years ago News

  

  Now in its ninth year, the annual Chinese online shopping festival Singles’ Day (11 November) is no longer just about Alibaba, but has morphed into a nation-wide shopping craze with e-commerce players other than Alibaba taking up a substantial share [...]

• Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

  7 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Mobile gamers gearing up for holiday season; Willingness to share location rises; [...]

• Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

  7 years ago News

  

  There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked on the numbers game, focusing their attention on clicks rather than other more effective metrics. This obsession over clicks has resulted [...]

• For Targeted Advertising, Mobile Device ID Crumbles the Cookie

  7 years ago News

  

  Location data is now able to give marketers a wealth of information to better target consumers; and the use of mobile device IDs has helped gather extremely detailed data. This data gives advertisers information to create a better advertising experience [...]

• Header Bidding Still Growing with 220% YOY Increase in Impressions in Q3 2017

  7 years ago News

  

  Yesterday (14 November) PubMatic released its third Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising industry for both publishers and advertisers during the most recent quarter. Key highlights include the continued proliferation of header bidding [...]