Latest Stories

• Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Innovative digital formats to drive future global ad growth; New [...]

• ‘Amazonification’ Is Here: Get Used to It

  8 years ago News

  

  The term 'Amazonification' is the latest buzzword doing the rounds in the press, as Amazon yet again makes headlines – this time for using catwalk trends to take on the high street. Writing exclusively for ExchangeWire, Ray Fowler, director, Transform, explains [...]

• How to Build Your Ad Tech Brand in Germany

  8 years ago News

  

  As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market. With [...]

• Striking the Balance Between Human & Machine in Marketing

  8 years ago News

  

  Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively [...]

• AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online ads hit £4.64bn; Klareco to shed Bell Pottinger Asia in rebrand; Eyeota brings Helix to [...]

• RhythmOne Acquires YuMe; OpenX Launches First-Price Auction

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: RhythmOne buys YuMe; OpenX launches first-price auction for transparency; SpotX launches header bidding for video; Visual IQ launches a marketing intelligence platform; [...]

• How AI Is Learning to Create Computer-Generated Imagery

  8 years ago News

  

  Artificial intelligence continues to evolve as it finds new ways to learn and function, including tackling the subject of creativity. Next on the machine-learning list: computer-generated imagery. As Olga Egorsheva, CEO and co-founder, Lobster, explains, AI could have a greater role to play [...]

• Data Science Brings Intelligence to Ad Tech: Q&A with Catherine Williams, Chief Data Scientist, AppNexus

  8 years ago News

  

  In an industry based on data and real-time analysis, data scientists are the interpreters of complex variables that determine the outcome of advertising campaigns. Catherine Williams (pictured below), chief data scientist, AppNexus, talks about the role of data science in [...]

• AirAsia Campaigns Put Humans & AI Together

  8 years ago News

  

  Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers. This approach helped power AirAsia's campaigns, according to Kuo Chia-Fang, Oath's Asia-Pacific media [...]

• Will Blockchain Transform the Ad Tech Industry?

  8 years ago News

  

  'Blockchain' is coming up more often in the world of ad tech, an industry that loves their buzzwords. But is there any validity to blockchain’s use in advertising? Writing exclusively for ExchangeWire, Jeffrey Seah, board member, Gravity4, talks about how [...]