Latest Stories

• Tremor Rebrands to Telaria; SpotX Supports ads.txt

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks [...]

• All Advertising Will Be Native, or Non-Interruptive; Q&A with Gilad de Vries, Outbrain

  8 years ago News

  

  Native advertising isn’t new, but as an opportunity to seamlessly get in front of customers in the context they are already familiar with, the channel continues to grow as marketers are seeing true value. Gilad de Vries (pictured below), [...]

• GDPR-Compliance Is an Opportunity for Data Usage: Q&A with Themer Abourayan, Product Director, Platform161

  8 years ago News

  

  It may look like an inconvenience, having to prepare for GDPR, yet apart from the threats connected with the implementation of new regulation, there are also opportunities. In this Q&A, Themer Abourayan (pictured below), product director, Platform161, talks about the [...]

• Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Video fuels China digital ad spend; Most Asian consumers choose humans over bots; China programmatic ad spend [...]

• Kargo: Don't Over-Rely on Open Exchanges

  8 years ago News

  

  To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open exchanges and must combine technology with human oversight. Advertisers should practise caution against relying solely on automation, advised Rob Leach, Kargo's [...]

• Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

  8 years ago News

  

  This week’s LATAM Round Up brings three stories: Globo's video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry [...]

• Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media Quality Report für Deutschland; The ADEX übernimmt Batch Media ganz; Noch eine Übernahme für Glispa; Eigene SSP-Header Bidding-Lösung bei Plista; [...]

• Beyond Viewability: The Hygiene Factor the Ad Industry Just Can’t Shake

  8 years ago News

  

  Every marketing campaign needs to deliver impact. Regardless of whether it’s entirely OOH or mobile-only, a marketing campaign without measurable impact is of little value. But deciding what constitutes ‘impact’ is a topic of ongoing debate, particularly in the complex [...]

• 42% Win Business with AI Products: Perceptions of AI at dmexco 2017

  8 years ago News

  

  With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the [...]

• Brand Safety in the UK; Location Sciences Launches

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; [...]