Latest Stories

• 1/3 of Mexican Internet Users Interact with Ads; ROIx Presents Programmatic Audio Platform

  8 years ago News

  

  In this week’s LATAM Roundup: One third of Mexican internet users interact with online advertising campaigns, according to the most recent study by the Internet Association of Mexico; ROIx presents their programmatic audio platform in Brazil, built with 178 different [...]

• GDPR is Fast Approaching: Are You Ready?

  8 years ago News

  

  A new era of enhanced online privacy is around the bend. The General Data Protection Regulation (GDPR), an update to the 95 Privacy Directive, which is currently the law throughout the EU, will explicitly hold accountable any marketer that 'utilises [...]

• Glomex expandiert nach UK; Iotec startet in der DACH-Region

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Glomex startet in UK; Iotec startet in DACH; ProSiebenSat1 starten Kooperation mit Line; und Fünf Fragen an Lars Hense, Inskin Media. Glomex expandiert in [...]

• dmexco Survival Guide from an Industry Veteran

  8 years ago News

  

  Cannes is the most fun. CES has The Strip. IAB Leadership is ideal for catching up with friends. Perhaps Mobile World Congress is the largest… But none of these compare to dmexco’s nearly 60,000 in-industry attendees, its concentration of tech vendors, [...]

• Sizmek Completes Acquisition of Rocket Fuel; Quantcast Audience Insights

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for [...]

• ID5 Launches to Clean Up Cookie Synchronisation

  8 years ago News

  

  Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is [...]

• Experts Predict the Key Themes of dmexco 2017

  8 years ago News

  

  The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or [...]

• Brands & Telcos Must Partner to Deliver Omni-Channel Experience; SMEs Struggling with Digital

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brands and telcos must partner to deliver omni-channel experience; SMEs [...]

• The Time for Publisher Ad Technology Independence is Now

  8 years ago News

  

  Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, as deal flow stayed active over the summer months. Signs of consolidation and/or specialisation (buy or sell side) are abundant; in other [...]

• Connected TV Tunes Up AU Video Inventory; China Social Ad Potential Largely Untapped

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Connected TV tunes up AU video inventory; China social ad potential largely untapped; AU consumers find newspaper [...]