Latest Stories

• Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI

  8 months ago News

  

  Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]

• Digest: Uber in for Expedia?

  8 months ago News

  

  News in brief: On today's MadTech Daily: Uber looking at Expedia purchase; Google v adblockers; Amazon bolsters AI offering Uber has explored a possible bid for Expedia, the US travel booking website. As the ride-hailing app looks to diversify further, adding [...]

• DV Launches News Accelerator

  8 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (October 16th, 2024) announced the launch of its News Accelerator programme. Over a year in the making, this initiative will further align DV's product innovation with the [...]

• MiQ's Paul Silver on Ad Tech M&A

  8 months ago Podcast

  

  In this edition of The MadTech Podcast Special, Paul Silver, global president, corporate development, MiQ, joins ExchangeWire research lead Mat Broughton to discuss the recent resurgence in ad tech M&A, and how investment trends in the sector are set to [...]

• AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

  8 months ago News

  

  AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of its industry survey* to look at hybrid monetisation trends in free to play mobile games.  The study charts the continued growth [...]

• Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

  8 months ago News

  

  Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad monetisation. The aim of collaboration is to deliver superior performance and increased ad revenue for publishers while ensuring that advertisers [...]

• Cedara Launches Industry-Leading Compliance Tools to Address SBTI, GHG, & CSRD Reporting

  8 months ago News

  

  Cedara, the Carbon Intelligence Platform, has launched cutting-edge compliance tools aimed at helping media businesses streamline both regulatory and media measurement requirements, all within a unified platform. With the Corporate Sustainability Reporting Directive (CSRD) set to take effect for thousands [...]

• Reddit introduces AI ad features; Channel 4 revamps platform

  8 months ago News

  

  In today's Digest: Reddit introduces AI ad features; Channel 4 revamps platform; Zeta Global to buy LiveIntent Reddit, a popular social media platform known for its engaged user base, has introduced new advertising features that are set to revolutionise the digital [...]

• Taboola Introduces Abby, an Industry-First Generative AI Assistant

  8 months ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (October 15th, 2024) announced the introduction of Abby, an industry-first Generative AI technology that advertisers can use to start and manage campaigns, even without being an expert in [...]

• BidsCube Unveils Comprehensive White-Label Solutions

  8 months ago News

  

  BidsCube, a pioneer in programmatic advertising technology, is thrilled to announce its transformation to a comprehensive ad technology solutions provider. This strategic shift enables BidsCube to concentrate on developing advanced programmatic platforms that simplify the process for clients to launch [...]