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Your Customers Are Shopping on the Move: Are You Keeping Up with Them?
More people than ever before are shopping on a smartphone and they're even purchasing products brands would never have considered to be smartphone-friendly, like expensive white goods. A mobile strategy is vital, but a next-level mobile strategy may require brands [...]
Micro moments; Creativity through social media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Micro moments; Insta-fashion; Brexit’s effect on ad growth; and Creativity through [...]
APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC ad spend forecast revised down to 3.9%; Programmatic opinions differ amongst APAC buyers & sellers; AU [...]
Martech & One-to-One Marketing in Banking Is on a Slow Journey
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are financial institutions making use of the data available to them for effective marketing and is [...]
The Great Log Blog: What Did the Log Ever Do for Us?
The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are a fundamental, functional part of IT infrastructure and are used for everything. According to Phillip Hayman (pictured below), head of [...]
5 Tips APAC Marketers Should Consider in Data-Driven Targeting
Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making the art of marketing challenging. However, the volume of mobile data generated today has helped brands make smarter decisions about [...]
AOL Brazil Introduces First Look Guaranteed; Adsmovil Partners with Appsflyer in Brazil
In this week's LATAM Roundup: AOL Brazil introduces First Look Guaranteed aiming to drive international markets; Appsflyer and Adsmovil partners in Brazil and integrate their solutions; Brazilian Hands deploys their own MDM platform; and, finally, Taggify reduces customers' complaint by 90% with [...]
Now & Next: Ad Blocking
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform's Audience Base DMP; Ad monetisation platform for Improve Digital; Third funding round for Meetrics; Adsquare PMP for [...]
Watson Ads is Turning the Tables on Cognitive Learning in Advertising
It's pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter The Weather Company and Watson Ads. Watson Ads doesn't just answer a posed question, it [...]
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