Latest Stories

• Microsoft Acquiring LinkedIn is Good for Data, But Questionable Strategic Fit

  9 years ago News

  

  On Monday, 13 June, Microsoft Corp (NASDAQ: MSFT) announced the acquisition of LinkedIn Corporation (NYSE: LNKD) for a cash deal valued at USD$26.2bn (£18.44bn). With the help of industry leaders, ExchangeWire evaluate this huge deal. Microsoft’s announcement that it is acquiring LinkedIn [...]

• Video Ad Views Growing 24% YOY; US Ad Revenues Soaring

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Video ad views steadily growing; US ad revenues spike; and Usage penetration growth [...]

• We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

  9 years ago News

  

  Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about the importance of creativity and its convergence with data and technology.  ExchangeWire: With the annual Cannes Lions festival coming up, what [...]

• Ads Boost AU Economy; Ooyala Expands Into India

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Ads boost AU economy; Ooyala expands into India; Dentsu picks up agency in AU; BBH India unveils [...]

• Tremors in the UK Video SSP Market

  9 years ago News

  

  Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK arm of the global company would be undergoing some significant changes. ExchangeWire met with Morley (pictured below) on the day [...]

• Why Brands Should Reconsider Before Choosing Mobile In-App Marketing

  9 years ago News

  

  In-app advertising is big business and the proliferation of apps, mobile consumption, and targeting opportunities mean it’s a continually growing market. However, there are some schools of thought that if marketers really want to engage with their consumers, mobile web [...]

• Unlocking the Value of Location, Location, Location

  9 years ago News

  

  The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with widespread smartphone uptake and latest developments in location-enabled advertising technology, can brand owners take full advantage of this and realise [...]

• Leave the LUMAscape to the Investment Community for Which It Was Designed

  9 years ago News

  

  In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media, shares with ExchangeWire a common frustration among the conference-going crowd, where an outsider’s attempts to simplify our industry solely leads [...]

• Facebook Urges APAC Marketers to Drop Cookies For People

  9 years ago News

  

  Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly to address this gap. This is the message Nick Seckold, Asia-Pacific head of Atlas, is looking to drive across the region, [...]

• AppsFlyer Debuts in Brazil; Adsmovil & Moat Announce Partnership Around Viewability

  9 years ago News

  

  In this week's LATAM Roundup, news about another company starting Brazilian operations: AppsFlyer, Adsmovil, and Moat announce partnership aiming for better viewability metrics in the midst of transparency demands in Brazil; MediaMath's new general manager, Mario Rubino, emphasises the company's [...]