Latest Stories

• Numbers Don’t Lie: Marketers are Gaining Significant Expertise in Programmatic Advertising

  10 years ago News

  

  For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being made by the various players. Martin Stockfleth Larsen, AdForm, CMO, explains how in this last quarter [...]

• DEAL IDs: The Good, the Bad and the Alternative...

  10 years ago News

  

  Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it actually is, why it should be used, and why exactly should we care? Angelique Reijm, Improve Digital, director of yield [...]

• Australian Publishers Form Premium Advertising Exchange

  10 years ago News

  

  Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display. Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the [...]

• ExchangeWire to Review 2014 at this Week’s TraderTalk TV Live!

  10 years ago News

  

  ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE STUDIO AUDIENCE, with panel sessions featuring representatives of the industry's leading names reflecting on the [...]

• ExchangeWire European Weekly Round-Up

  10 years ago News

  

  ExchangeWire rounds up the week’s biggest stories in ad tech, and in this week’s edition: Why the EU's anti-Google charge is doomed; HiMedia's promise of growth; Burberry trusts in programmatic.   A message to the EU: Breaking up is hard to [...]

• '2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story'

  10 years ago News

  

  Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and more recently has begun to foray into alternative services such as online payments (HiPay) in [...]

• Reaching the Omni-Channel Consumer

  10 years ago News

  

  Consumers are watching more video content than ever before, but the problem for advertisers eager to get in front of these eyeballs is that this is happening across more screens that ever before, making such eyeballs evasive. In this piece, [...]

• How Data is Driving Collaboration in the Digital Marketing Ecosystem

  10 years ago News

  

  Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will aid collaboration and creativity; as opposed to leading to a breakdown of relations between different players on brands' media plans.  The unprecedented [...]

• Why Mobile Video Advertising is VAST-ly Below its Potential

  10 years ago News

  

  Stephen Upstone, LoopMe Media, CEO, discusses potential methods to stimulate the mobile video advertising sector, and calls for a more widespread adoption of technology standards.  Mobile Video Programmatic Advertising The IAB's latest ad spend estimates £64m will be spent on mobile video [...]

• Understanding the Value of Industry Bodies – A Perspective from Asia

  10 years ago News

  

  Wendy Hogan, ExchangeWire APAC contributing editor, and IAB Singapore, chairperson emeritus, outlines efforts in the region to help advance the digital advertising sector there, under the banner of the trade body.    I’ve been involved in various industry bodies for many [...]