Latest Stories
The State of Privacy in Ad Tech
As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]
MadTech Sketch: How Data, AI & Custom Algos Are Redefining Programmatic Media Buying
In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for media-related AI platform announcements. WPP Media launched Open Intelligence, its LLM [...]
Digest: Publishers Hit by Drop in Traffic from Google’s AI Tools; Mars Shifts its $1.7bn Global Media Account from WPP to Publicis
Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being pulled from WPP and given to Publicis, as well as Meta’s plans to acquire a stake in Scale AI for $14.8bn. Publishers Hit [...]
Targeting in APAC: The Data Requirements for Nuanced Strategies
Javince Chan, manager, platforms and data advisory at Eyeota, a Dun & Bradstreet company, examines targeting in APAC ahead of ATS Singapore 2025. He expands on regional uniformity and local precision, as well as the opportunity in diversity. For brands [...]
The Independent’s Andy Morley on The New Era of Audience Engagement
In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Andy Morley, chief revenue officer at The Independent. They discuss the launch of the publisher’s new content studio, announced at Advertising Week Europe on 2nd April. Morley expands [...]
Same Streets, Same Feeds: The Gentrified Digital Advertising World
This week our columnist Shirley Marschall takes on the homogeneity of the digital world, and why the dominance of the walled gardens represents convenience, not strategy... Once upon a time, every city centre had its own character. Local shops. Neighbourhood quirks. [...]
Digest: Warner Bros Discovery to Split Streaming and TV Units; UK Gov Considers Social Media Time Limits for Children
In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]
Future-Proofing Audience Targeting in Southeast Asia: Privacy, Precision & the Post-Cookie Playbook
Ahead of ATS Singapore 2025, Zac Messih, head of marketing, APAC, Blis, details the future of targeting across the Southeast Asia region, in the privacy-first, post-cookie landscape. Digital advertising in Southeast Asia is going through a major reset. With Singapore and [...]
What does the Ad Industry Make of Meta’s Ad Automaton Plans?
Do Meta’s plans to fully automate the advertising process on its platforms hold potential, or are they asking for trouble? We asked experts across the advertising ecosystem for their opinions. Last week, Meta announced big plans that it aims to fulfill [...]
Digest: WPP CEO Read to Step Down; Prime Video Adds Private Auctions; YouTube Loosens Moderation
In today’s Digest, we look at WPP CEO Read planning to step down amid AI disruption and market strain, findings from WPP Media’s latest report, Amazon adding private auctions to Prime Video, as well as YouTube loosening moderation. WPP CEO Read [...]
Popular Tradertalks
Latest Posts
-
Disability Representation in Advertising: How Marketers can Get it Right -
The Stack: Platforms Face Growing Scrutiny -
Winning Love and Loyalty in the Age of AI’s Infinite Memory -
Digest: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service; Lib Dems Urge TV-Level Checks on YouTube Ads -
From Creepy to Clueless: Is Vibe Targeting Becoming Ad Tech’s Latest Black Box?
Follow ExchangeWire