Latest Stories

• WPP Media’s Kate Scott-Dawkins on the User-Generated Content Boom, the Evolution of Search, and the Rise of Retail Media 

  2 months ago Podcast

  

  In this MadTech Podcast Special, ExchangeWire editor Aimee Newell Tarín is joined by Kate Scott-Dawkins, president, business intelligence, at WPP Media, to explore key topics from the company’s latest global advertising forecast revealed on 10th June.  She expands on three key [...]

• Digest: WhatsApp to Introduce Ads; Sainsbury’s to Launch AI-Powered Retail Media Platform; Disney Adds Amazon to DRAX

  2 months ago News

  

  In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

• Finding Ad Tech’s North Star in the AI Era

  2 months ago News

  

  Although AI is reshaping the industry, why does is still not feel like we are living in the future? Shirley Marschall explores when the real future of ad tech will arrive. Gen AI is old news. AI agents are the [...]

• Digest: UK Broadcasters to Launch Self-Serve TV Ad Marketplace; Roku & Amazon Deal Targets 80% of US CTV Audience

  2 months ago News

  

  In today’s Digest, we cover UK broadcasters launching a self-serve TV ad marketplace, Roku and Amazon striking a deal to target 80% of the US CTV audience as well as Google cutting ties with Scale AI after Meta’s investment, and [...]

• Precision in the Age of Identity: Redefining Audience Curation

  2 months ago News

  

  Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmatic As the post-cookie era unfolds and signal fragmentation becomes the norm, curation has evolved [...]

• Axis Joins IAB Europe’s Transparency & Consent Framework

  2 months ago News

  

  Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices. Launched in April 2018, the TCF is a cross-industry [...]

• The AI Monetisation Dilemma: Beyond Keywords and Clicks

  2 months ago News

  

  In this article, Aaron Simpson, founder, Kindred, details how AI systems can be used effectively for monetisation, without compromising user experience. As AI tools like ChatGPT, Claude, and Meta AI evolve into full-fledged consumer assistants, they face a fundamental problem: how [...]

• Digest: UK Data Bill Passes Without AI Copyright Clause; UN Urges Ad Industry to Ditch Fossil Fuel Companies

  2 months ago News

  

  In today’s Digest, we discuss the UK Data bill passing without the AI Copyright clause, a UN rapporteur urging green accountability while TikTok launches carbon measurement, and ITV unveiling a TV Outcomes Planner to support SMEs. UK Data Bill Passes Without [...]

• Pixels’ Alex Powell on WPP’s Woes, Publishers’ Social Referral Traffic and the Rise of Agency-SPP Partnerships

  2 months ago Podcast

  

  In this MadTech Podcast episode, ExchangeWire head of marketing Grainne Reid is joined by research lead Mat Broughton and Alex Powell, founder of Pixels, to discuss the latest in ad tech, media, and marketing. They look at Mark Read's decision [...]

• The Stack: Ad Agency Wars 

  2 months ago News

  

  This week, the advertising landscape saw billion dollar media shifts, a brewing agency feud, and government regulation in the works.