Latest Stories

• Rocket Fuel Hits Back At ‘Sensational Headlines’ In Bot Traffic Row

  11 years ago News

  

  Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical FT article claiming a recent it participated in for Mercedez-Benz was plagued with click fraud [...]

• Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

  11 years ago News

  

  AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. StarCom MediaVest backs Facebook video ads roll out Facebook announced the international rollout of its much-hyped auto play video ads this week, plus a further partnership with Publicis’ [...]

• The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core

  11 years ago News

  

  The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic media trading at the core of its commercial operations. The disclosure was made this week by [...]

• IAB Europe: Digital Ad Revenues Record Double Digit Growth

  11 years ago News

  

  Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its lead as the most developed market in the region, although growth in Western Europe’s second-largest market (Germany), was relatively [...]

• EE Bigs Up Its Data Bank

  11 years ago News

  

  The UK’s largest mobile operator EE is stepping-up efforts to  recruit partners for an ‘big data’ trial via its mData unit, as it aims to monetise its vast swathes of user data. EE, which lays claim to over 27 million subscriptions, [...]

• Can Better Measurement Help Marketers Tackle Online Ad Fraud?

  11 years ago News

  

  Adit Abhyankar, Visual IQ, executive director, asks if there is an alternative to overcome ad fraud? Many marketers acknowledge the presence of advertising fraud in the ad tech industry, but recent ExchangeWire articles have reignited the debate. Research suggests that up to [...]

• ExchangeWire European Weekly Round-Up

  11 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week has proven exceptional in that major announcements from the ad tech sector were coming from marketing cloud providers, which could herald major disruption in the [...]

• Adobe: Marketers Pin Hopes On Data Analysts To Keep Up With The Times

  11 years ago News

  

  Adobe study points to serious gaps in the digital skillet among brand-side marketers across Europe, with those in the UK looking to hire data analysts to help “reinvent” themselves. Adobe marked its European Summit by publishing “a wake-up call for business [...]

• Why Is Something As Important As Viewability Being Defined So Weakly?

  11 years ago News

  

  Daniel Shaw, founder at Encore Digital, asks does half an ad for one second, sound like viewable from any perspective (other than the digital media world)? I think it’s safe to say that viewability as a topic has become a mainstream [...]