Latest Stories

• Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium

  12 years ago News

  

  There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]

• ExchangeWire Singapore Network Event, Thursday January 24

  12 years ago News

  

  ExchangeWire is organising a small network party for the data-driven ad community in Singapore on Thursday January 24. ExchangeWire will be again hosting ATS Singapore - on Wednesday June 12, 2013 - and this is an opportunity for those based [...]

• Programmatic Premium: The Industry’s Main Challenge For 2013

  12 years ago News

  

  Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]

• WireColumn: The Planner/Buyer Title Should Be Made Redundant; Time To Embrace Programmatic

  12 years ago News

  

  Today's edition of WireColumn is written by Ben Downing, Head of Programmatic Buying, Arena Media. It’s become a cliché amongst the programmatic and adtech crowd that the planner/buyers are the problem. Ill-equipped for a technology led approach to buying, they default [...]

• ‘What’s Best for Brand? Diagnosing Viral Video Advertising’, by John Tigg, GM, EMEA at Videology

  12 years ago News

  

  Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]

• WireColumn: The Rise of Mr Average

  12 years ago News

  

  Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I can be. I work hard, push myself, try new things and deliver something that is as good as I can make [...]

• Is India the Sleeping Ad Tech Giant?

  12 years ago News

  

  Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

• 'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market

  12 years ago News

  

  The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

• ExchangeWire Signing Off For 2012

  12 years ago News

  

  ExchangeWire wishes to express its thanks and gratitude to everyone who has become part of our community. ExchangeWire is signing off for the remainder of 2012, preparing for what will be a truly transformational 2013. So take some time off, [...]

• The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders

  12 years ago News

  

  In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider offering a DCO solution for traders. Here CEO and Founder, Michael I. Brown, discusses the Adacado app in more detail [...]