Latest Stories

• Brands Becoming Buyers: Why Amazon Will Own The Entertainment Ad Vertical

  13 years ago News

  

  Amazon (if you were to believe the ad tech grapevine) is busy building out a new ad business - one which could impact the fortunes of many established intermediaries. Amazon has been busy putting together its ad strategy - but [...]

• AdMaxim Mobile Marketing Launches in UK & EMEA; VivaKi Announces Results from The Pool’s UK Online Video Lane

  13 years ago News

  

  AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

• Adconion MD Matt Hunt Discusses The Evolving Ad Market In Australia

  13 years ago News

  

  Matt Hunt is Managing Director, Australia at Adconion Media Group. Here he discusses the evolving Australian digital ad market, the Adconion solution in the region, the commercial challenges posed by new players like DSPs and SSPs, and the unique data-driven [...]

• EMEA Round-Up: Microsoft Hooks Up With Adform; AudienceScience Awarded European ePrivacyseal; Google's Display Business Trends: Publisher Edition

  13 years ago News

  

  Microsoft Advertising Selects Adform for Rich Media Solutions Display marketing specialists Adform announced last week its global appointment by Microsoft Advertising to offer brand marketers and media agencies a full service of rich media solutions to optimise their display marketing campaigns. [...]

• Ignoring IE's DNT Default Header: Will Implied Consent Be Enough To Trump Do Not Track?

  13 years ago News

  

  Microsoft, without much fanfare, announced that IE 10, will ship with the “Do Not Track” setting turned on by default. The browser will not block cookies but will send a message to every website indicating that the user does not [...]

• Denise Colella Discusses The Maxifier Solution In Detail, Why A Balance Between The Buy and Sell Side Is Required, The Value Of The Premnant Layer, & The Move To Automation

  13 years ago News

  

  Denise Colella is the CRO of Maxifier. Here she discusses the Maxifier solution in detail, equipping publishers with powerful optimisation tools in order to compete with buy-side, the value of the premnant layer, and the move to automation. Will your focus [...]

• IAB & Mediascope Europe Study: 426.9 Million Europeans Online Across 28 Markets

  13 years ago News

  

  IAB Europe publishes the first results from 8th wave of Mediascope Europe, its flagship media consumption study totalling over 50,000 consumer interviews The Interactive Advertising Bureau Europe (IAB Europe) today announced the latest findings from Mediascope Europe, the European media [...]

• EMEA Round-Up: zanox Releases ‘Mobile Performance Barometer’ Report; WPP’s 24/7 Media and Microsoft Announce Partnership; VINDICO: CTR Bad Barometer for Video; Specific Media Welcomes Graeme Hutcheson

  13 years ago News

  

  zanox Releases ‘Mobile Performance Barometer’ Report - 313% growth in revenues via mobile devices - One transaction every 15 seconds in Europe via a mobile device - iPad is the motor for mobile commerce in Europe zanox, a leading performance advertising network in Europe, [...]

• The Freemium Model: Will End-To-End Ad Tech Vendors Start Giving Ad Serving Away For Free?

  13 years ago News

  

  Call it a platform. Call it a stack. Call it an ecosystem. Whatever it is, it is being assembled pretty rapidly by some key industry players. There will be room for a maximum of five we believe. They will all [...]

• European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

  13 years ago News

  

  Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well signal the start of a wider consolidation in the European ad tech space. Here Weborama CEO, Alain Levy, and Datvantage's [...]