Damien Healy is Group Head of Technology at Havas Digital. Here he discusses Google's BigQuery roll-out and what it means for the big data requirements of digital media comapnies
On Tuesday Google released ‘BigQuery’ to the public. BigQuery is a cloud [...]
O2 Launches “O2 Wallet”
O2 announced last week the launch of O2 Wallet: a secure digital wallet service that will deliver the benefits of mobile money to its UK consumers.
O2 Wallet combines the following functions:
- Money Message – O2 Wallet enables [...]
adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and international demand into Germany's biggest supply source of - coveted - .de domains. Here Matthias Pantke, CEO of adscale GmbH, [...]
The PostView is a new column written by senior execs working in the European online advertising industry.
The lines continue to blur in the media buying eco-system. MediaMath’s recent announcement that it is spinning off a new breed of agency is [...]
Robbie Hills is Head of Media Technology Solutions SEA/India and Head of Rich Media APAC at Google. Here he discusses the recent launch of Adx in China, and the growth of programmatic buying in other APAC markets.
Can you give some [...]
TubeMogul’s FakePreRoll.com Highlights Deceptive Industry Practice
Most people think they know what a pre-roll video ad looks like: 15-30 second video clip that plays in a large video player in the top left part of the screen is a pre-roll ad. [...]
Ollie Bath is head of Client solutions at IgnitionOne UK. Here he discusses the importance of understanding the user journey and properly measuring engagement in the path to conversion. Let’s be honest, measuring online media remains a tricky subject. But it’s [...]
MediaMath announced it was spinning out its US service business into a new agency so it can focus on its core tech offering. Here Erich Wasserman, Co-Founder & GM EMEA, MediaMath, discusses the Kepler agency spin off, what it means [...]
Brandscreen Expands Further Into Asian Markets with New Vice President of Product
Brandscreen, an APAC-focused DSP, has appointed Ryan Pestano to the newly created role of Vice President of Product.
Based in Singapore, Pestano will report to Brandscreen CEO Julian Tol and [...]
Gustav Von Sydow, CEO & Co-Founder, Burt, discusses the company's brand analytics tool as well as trends in the Scandinavian display market. Von Sydow is speaking at the upcoming ATS Stockholm event on May 24. Tickets are now available to [...]
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