Latest Stories

• Mark Your Calendar: Date And Speakers Confirmed For Ad Trading Summit Singapore

  14 years ago News

  

  ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]

• Kevin Tan Discusses The New Tectonic Offering And Partnership With Red Aril

  14 years ago News

  

  Adify International has now rebranded as Tectonic and have signed a deal with Red Aril to push its DMP outside the US. Here Kevin Tan, CEO of Tectonic, explains the company's new positioning and the move into data. Can you [...]

• ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace

  14 years ago News

  

  ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]

• Nathan Woodman, COO, Adnetik, Gives More Detail On The AIM Index

  14 years ago News

  

  Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]

• Julian Tol Discusses The Brandscreen DSP Proposition, The APAC Exchange Marketplace And Agency Strategy

  14 years ago News

  

  Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]

• Lee Puri Discusses The Media IQ Proposition, The DSN Concept And Why Ad Networks Can Still Deliver For Agencies

  14 years ago News

  

  The acronym Demand Side Network was coined on this blog several months - before Epic Media decided to own the TLA (Three Lettered Acronym). The DSN best describes a network that is wholly focussed on advertiser/agency, and who lives [...]

• Jay Stevens Talks About The Critical Role Data Plays In RTB Pricing, Data As A Revenue Channel, And How Publishers Can Compete With The Buy-Side

  14 years ago News

  

  Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

• ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace

  14 years ago News

  

  ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]

• Marco Bertozzi Discusses The Launch Of AOD In France, The Performics ATD And The Weborama Partnership

  14 years ago News

  

  Last week Performics announced the launch of its ATD in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics' clients in France will benefit from the new buying [...]

• Tom Jenen Discusses Admeld Data Deal With Adnologies

  14 years ago News

  

  Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]