Latest Stories

• Quantcast Brings Its “Lookalike” Data To The UK; Hires Phil MaCauley To Head Up Operation

  15 years ago News

  

  Qunatcast announced yesterday that they are moving into the European. They have hired Philip MacCauley, the former Director of Business Development and Commercial Relations at Yahoo!, to head up the operation. The feeling here in the market is [...]

• Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

  15 years ago News

  

  Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]

• Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market

  15 years ago News

  

  Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

• Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

  15 years ago News

  

  Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange specialist in France, and it's launching at a time when the display market there is experiencing a similar evolution [...]

• 1.1 Trillion Display Ads Served To US Internet Users; Number Up 15.5% On Last Year

  15 years ago News

  

  There was some interesting numbers served up by Comscore on display advertising this week. The big figure was the amount of ads served to US internet users in Q1. Nearly 1.1 trillion ads were served in the first [...]

• Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

  15 years ago News

  

  The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]

• Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

  15 years ago News

  

  » There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]

• Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

  15 years ago News

  

  Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German markets and is now looking at offering its exchange-buying expertise to advertisers throughout Europe. Can you give an overview of [...]

• Criteo Raises $7 Million Dollars For US Expansion

  15 years ago News

  Criteo has raised another $7 million dollars for further expansion into the US. Criteo has had a lot of commercial success in the European BT market over the past two years and is now looking to put more investment [...]

• I-level Goes Into Administration; US Lawmakers Unveil Draft Privacy Legislation

  15 years ago News

  

  » Independent digital media agency has been put into administration. The ten year old agency, which currently employs about one hundred and twenty staff, announced the news yesterday. I-level lost the lucrative COI account this year to GroupM, [...]