Latest Stories

• IAB Report Shows Slight Rise In Display Spend, But Mature Markets Get Hammered

  15 years ago News

  

  Just when you thought it was safe to say that display was out of the woods along comes IAB Europe’s annual online advertising report to administer a dose of reality. The headline figures look reasonably healthy: search experienced double [...]

• Nic Peters On Why The Cookie Matters; Fetchback Fetches $40 Million Dollars

  15 years ago News

  

  Nic Peters, Managing Director at Improve Digital, penned a piece yesterday for Imedia on why the cookie still matters. The post tackles the upcoming (and hated!) cookie directive, and the effect it will have on the digital media industry [...]

• German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

  15 years ago News

  

  Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]

• Google Releases Info On Top 1000 Visited Sites Globally And Ad Inventory Available Through GCN

  15 years ago News

  

  Google released some new Doubleclick Ad Planner features today. The most interesting of the new features is the list on the top one thousand global websites by monthly unique traffic. To help media buyers run campaigns on these [...]

• Should The European Online Avdertising Industry Be Introducing Labeling On All BT-Powered Ads?

  15 years ago News

  

  There's a piece today in MarketingWeek about the OFT's report. The report points out that the online advertising industry could be doing more to "address consumer concerns over behavioural targeting". The OFT (Office of Fair Trading) has warned [...]

• Yieldivision On The EU Cookie Directive; AppNexus Hires Wall Street Tech Veteran

  15 years ago News

  

  The cookie directive is an ill-conceived piece of legislation. The EU seems hell bent on destroying its nascent digital media industry, as the new law requires an opt-in for every cookie dropped on a user. If my business [...]

• Rubicon Builds Out Its Malware Security Offering By Acquiring SiteScout

  15 years ago News

  

  Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

• Kwame Acheampong, Httpool MD, Discusses Central And Eastern European Display Markets, RTB And Automated Trading

  15 years ago News

  

  Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and Eastern European markets, offering buying opportunities in these markets to UK agencies and advertisers. Acheampong took time to [...]

• FTC Approves The Admob Deal; Android Now At The Heart Of Ad Strategy For Google

  15 years ago News

  

  I would love to sit in on a Google strategy meeting some morning. It would be an education. As you watch all media becoming more digital, you can see the company encroaching on all fronts. Last week [...]

• Google In The Hunt For Invite Media, Says Kafka. Will This Spark Mass Consolidation Of Buy-Side?

  15 years ago News

  

  It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising digerati. Peter Kafka has heard from “sources” that Google is about to buy Invite Media - and the [...]