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Agentic Ad Tech Confusion: Revolution or Evolution?
Taboola & Columbia University Research Shows GenAI Ads Perform Just as Well as Human-Made Content
digitalAudience Acquires Rayn.io
Digest: Dentsu’s Bid to Sell Global Unit nears Collapse; UK Seeks Copyright Reset between AI and Creators; Netflix Prepares Cash Deal for Warner Bros. and HBO Max
Advertising Strategy: The Dog and the Fridge Door
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