MadTech Podcast

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  The MadTech Podcast Special: CTV as an Effective Marketing Environment

  In this The MadTech Podcast Special, Konrad Feldman, co-founder and CEO at Quantcast, and Grace Bailey, senior agency and digital marketing manager at Auto Trader, join ExchangeWire CEO Rachel Smith to discuss CTV as an effective marketing environment. Together, Smith, [...]

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  The MadTech Podcast Special: Alkimi Exchange on Web3 in Media

  In this special episode of The MadTech Podcast, Alkimi Exchange's COO, Adam Chorley, and CTO, Chandrasekhar Narayana, join ExchangeWire's research lead Mat Broughton to discuss Web3 in Media, diving into the latest Insights & Attitudes report. In this The MadTech Podcast [...]

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  Josh Sternberg on Twitter's New Chief, User Tracking and the Vice Media Sale

  On this week's episode of The MadTech Podcast, Josh Sternberg, executive editor, Morning Brew, joins ExchangeWire's head of content John Still and CEO Rachel Smith to discuss Linda Yaccarino's appointment as Twitter CEO, the sale of Vice Media after it [...]

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  Beeler.Tech’s Rob Beeler on Pulse Premier, The Guardian's Contextual Deal, and UK AI Regulation

  On this week's episode of The MadTech Podcast, Rob Beeler, founder & CEO of Beeler.Tech joins ExchangeWire's research lead Mat Broughton and CEO Rachel Smith to discuss Pulse Premier, the Guardian's contextual targeting deal, and more. TikTok ad product goes halves [...]

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  ExchangeWire on Anti-Tracking, the CMA's Microsoft-Activision Ruling, and UK Ad Spend

  On this week's episode of The MadTech Podcast, ExchangeWire's CSO Ciarán O'Kane and head of content John Still join staff writer Hannah Dillon to discuss Apple and Google's draft anti-tracking specification, the CMA blocking Microsoft's deal to buy Activision Blizzard, [...]

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  ITV’s Patrick Kelly on Cookie Use, Newsworks’ ‘Trust Calculator’, and Streaming Ads Demand

  On this week's episode of The MadTech Podcast, Patrick Kelly, head of digital, ITV Commercial, joins ExchangeWire COO Lindsay Rowntree and CEO Rachel Smith to discuss UK brands' reliance on third-party cookies, Newsworks' 'Trust Calculator' for brands and agencies, and [...]

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  Jo Redfern on UK TV Subscriptions, Netflix Games, and Google’s FAST Play

  On this week's episode of The MadTech Podcast, content strategist Jo Redfern, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the recovery of SVOD subscriptions in the UK, Google's move into the FAST space, [...]

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  CAN’s Harriet Kingaby on Meta’s Ad Opt Out, TikTok Harm Concerns, and Publisher Data

  On this week's episode of The MadTech Podcast, Harriet Kingaby, co-founder of the Conscious Advertising Network, joins ExchangeWire senior editor Mat Broughton and CEO Rachel Smith to discuss Meta offering an ads opt out, TikTok being accused of harming young [...]

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  Oliver Agency's Amina Folarin on Experimenting with Web3, Live Events, and More

  On this week's MadTech Podcast, Amina Folarin, chief executive officer, UK group, at Oliver Agency, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss how brands are experimenting with Web3, the nature and importance of live [...]

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  dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

  On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]

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