MadTech Podcast

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  ExchangeWire on EU Targeting Restrictions, UKSAFC, and the Future of News

  On this week's MadTech Podcast, ExchangeWire CSO Ciaran O'Kane and head of content John Still join Grace Dillon to discuss the EU's crackdown on Meta's personalised advertising model, the foundation of the UKSAFC, and the future of news. The EU moves [...]

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  The MadTech Podcast Special: Why it's so Difficult to Define 'Attention'

  On our twentieth edition of The MadTech Podcast Special, Heather Lloyd, head of product marketing at Nano Interactive, joins ExchangeWire COO Lindsay Rowntree to explain why 'attention', although difficult to define, is so crucial to measure. In this special episode, Nano [...]

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  The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture

  On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, join ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how [...]

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  Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads

  On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting [...]

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  TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter

  On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]

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  ThoughtLDR’s Tamara Sword on VR in the Metaverse, the DMA, and TikTok’s Gaming Channel

  On this week's episode of The MadTech Podcast, Tamara Sword, founder & MD at ThoughtLDR, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss the role of VR in the metaverse, the implementation of the EU's DMA, and TikTok's move [...]

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  The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023

  On our eighteenth edition of The MadTech Podcast Special, Harriet Cunningham, UK sales director at Scibids, and Stefan Kurkic, head of programmatic at mSix&Partners, join ExchangeWire's Lindsay Rowntree to discuss some of the key areas for agencies and marketers in [...]

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  ExchangeWire on Apple’s Ad Move, ANA’s Transparency Challenge, and Amazon’s Clean Room

  On this week's episode of The MadTech Podcast, ExchangeWire's Lindsay Rowntree is joined by Rachel Smith and Ciaran O'Kane to discuss Apple's latest push into advertising, ANA's struggling audit into 'the ad tech tax', and Amazon's placement of its data [...]

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  Criteo’s Andy Stephen on Retail Media, Kroger-Albertsons, and Walmart

  On this week's episode of TheMadTech Podcast, Criteo’s managing director, UK Andy Stephen joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss retail media, the proposed USD$2.4bn (~£2bn) merger of Kroger and Albertsons, and Walmart's newly launched e-commerce platform 'Walmart [...]

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  Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

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