MadTech Podcast

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  HONOR’s Janine Liu on Google’s Cookie Delay, Meta’s Revenue Decline, and TikTok Music

  In this week's episode of The MadTech Podcast, Janine Liu, head of marketing, Germany at HONOR, joins Anne-Marie Sheedy and Mat Broughton to discuss Google delaying cookie deprecation again, Meta's first year-on-year revenue decline, and TikTok Music.   Google push cookie deprecation [...]

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  ExchangeWire on ADPPA, Amazon Buying One Medical, and S4 Capital

  On this week's episode of The MadTech Podcast, ExchangeWire's Grace Dillon, Rachel Smith, and John Still discuss the American Data Privacy and Protection Act, Amazon's acquisition of One Medical, and S4 Capital's drop in value.   US data privacy bill progresses to [...]

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  Silverbullet's Sandy Ghuman on Netflix-Microsoft, Video Podcasting, and a Google Break-Up

  On this week's episode of The MadTech Podcast, Sandy Ghuman, managing director at Silverbullet, joins ExchangeWire's John Still and Mat Broughton to discuss Netflix choosing Microsoft to build their ad-supported tier, Spotify making video podcasting more available, and Google offering [...]

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  AKA's Emily Hart on Longer TV Ad Breaks, Amazon Influencers, and a $5tn Metaverse Economy

  On this week's episode of the MadTech Podcast, Emily Hart, digital director at AKA UK, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss Ofcom mulling longer TV ad breaks, Amazon's investment in influencers to breach livestream shopping, and McKinsey [...]

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  H&M's Jan Montwill on PlayStation Plus, Ads on Deliveroo, and Calls to Cut Marketing Spend

  On this week's MadTech Podcast, Jan Montwill, global media manager at H&M, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss PlayStation's revamped Plus offering, Deliveroo upping their ad inventory, and the UK's cost of living tsar calling on businesses [...]

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  Digilearning's Lisa Goodchild on eBay's NFT Buy, Premium Tiers, and Big Tech’s Legal Woes

  On this week's episode of The MadTech Podcast, Lisa Goodchild, founder and chief troublemaker at Digilearning, joins ExchangeWire's Anne-Marie Sheedy and Rachel Smith to discuss eBay's acquisition of KnownOrigin, the growing introduction of premium subscription tiers, and calls for the [...]

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  The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments

  On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]

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  M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping

  On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]

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  Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting

  On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]

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  Future's Dave Randall on the CMA's Google Probe, GDPR, and Social Media's Slump

  On this week's episode of the MadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' [...]

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