MadTech Podcast
M&C Saatchi Performance's Lavinea Morris on Netflix-Roku, Agencies, and Online Shopping
On this week's MadTech Podcast, Lavinea Morris, Head of Performance, EMEA, joins Mat Broughton and John Still to discuss the rumoured plans for Netflix to buy Roku, advertisers' growing reliance on their agency partners, and the rise of online grocery [...]
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Sage + Archer’s Diederick Ubels on Musk’s Twitter Threat, VR Retail, and Fingerprinting
On this week's MadTech Podcast, Diederick Ubels, CEO and co-founder of Sage + Archer, joins Grace Dillon and Ciaran O'Kane to discuss the bot data stand-off between Elon Musk and Twitter, the role of virtual reality in retail, and mobile [...]
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Future's Dave Randall on the CMA's Google Probe, GDPR, and Social Media's Slump
On this week's episode of the MadTech Podcast, Dave Randall, commercial director at Future plc, joins ExchangeWire's Rachel Smith and Mat Broughton to discuss the CMA's latest investigation into Google's ad tech, the effectiveness of GDPR, and social media stocks' [...]
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ExchangeWire on Amazon's Cash Back Data Play, Breaking Up Google, and Ad Tech Predictions
On this week's MadTech Podcast, ExchangeWire's Lindsay Rowntree and Ciaran O'Kane join head of content John Still to discuss Amazon's Shopping List Savings feature, the potential impact of the proposed Competition and Transparency in Digital Advertising Act, and O'Kane's ad [...]
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The Future of UK Advertising in the Cookieless Era
Our fifteenth edition of The MadTech Podcast Special explores how UK advertising will look as we near a cookieless landscape. In this episode, Sharethrough's Frank Maguire (vice president of insights & strategy) and Richard Ottoy (general manager, EMEA) and OMD UK's [...]
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Essence's Aarti Bharadwaj on the AMI Framework, Personalisation, and Analytics Consulting
On this week's MadTech Podcast, Aarti Bharadwaj, Senior Vice President APAC, Client Analytics at Essence, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the DAA's new AMI framework, personalisation, and consumers paying for an ad-free internet. Bharadwaj also shares [...]
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TWIPN's Jen Antoniou on SDA, Digital Media Ad Spend, and 'Free Speech' Twitter
On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech [...]
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Reckitt’s Jai Bulsara on CNN+, In-Game Advertising, and Netflix’s Ad U-Turn
On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement. CNN+ to shut down after [...]
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Omnicom's Laura Collins on Delivery App Ads, Quartz’s Paywall Removal, and Data Ownership
On this week’s episode of TheMadTech Podcast, Laura Collins, Digital Performance Director at Omnicom Media Group, joins ExchangeWire’s John Still and Rachel Smith to discuss Zapp's launch of an advertising platform, Quartz's decision to drop their paywall, and publishers' determination [...]
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InMobi’s Philip Gale on The Metaverse; Gaming Ad Spend; and NFT Games
On this week’s episode of TheMadTech Podcast, Philip Gale, Head of Agency Development, EMEA at InMobi, joins ExchangeWire’s Grace Dillon and Ciaran O’Kane to discuss the privacy implications of the metaverse. They also mull over low levels of gaming advertising [...]
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