MadTech Podcast

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  Liz Salway on DNVBs; Consumer Habits; and Walmart

  Liz Salway joins ExchangeWire's Anne-Marie Sheedy and Lindsay Rowntree to discuss profit loss of digitally-native vertical brands; the new normal of consumer habits; and Walmart’s 2021 advertising revenue.   - Digitally-native vertical brands (DNVBs), companies that typically began online and operate via [...]

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  Mindshare UK’s Alexis Faulkner on Russian Disinformation; Data Location; and Talent Shortages

  Alexis Faulkner, chief digital officer, Mindshare UK, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss disinformation in Russia’s invasion of Ukraine, measures to prevent mobile location data transactions, and the disruption caused by US talent shortages.   - Disinformation has been, [...]

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  Emily Ad Woman's & The Women In Programmatic Network's Emily Palmer on Russian Ad Bans; AMP; and Google’s Checks

  On this week’s episode of TheMadTech Podcast, Emily Palmer, consultant at Emily Ad Woman and board member of The Women in Programmatic Network, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss Russian ad bans; Accelerated Mobile Pages; and Google’s [...]

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  ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group

  On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Almost a third of TV ads play [...]

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  Creative: The Forgotten Marketing Fundamental

  Our fourteenth edition of The MadTech Podcast Special explores the role of creative within the marketing industry. In this episode, Oli Marlow Thomas, founder and CEO, Ad-Lib Digital, and Alex Robertson, head of marketing, Etihad Airways, joins ExchangeWire’s Lindsay Rowntree to [...]

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  Fifty's Simon Eaton on Google Topics; Sony; and Meta

  On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Google has announced plans to develop an [...]

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  Publicis Commerce's Cassie Stevens on the Marketplace; Apple Payments; and the Metaverse

  On this week’s episode of TheMadTech Podcast, Cassie Stevens, global head of commerce, Publicis Commerce, joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in media, marketing, and commerce.   This week they cover: - Spending on online marketplaces will [...]

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  Assembly's Femi Taiwo on Google-Facebook; GDPR; and Microsoft's Gaming Acquisition

  On this week’s episode of TheMadTech Podcast, Assembly’s head of consultancy, Europe, Femi Taiwo, joins ExchangeWire's Grace Dillon and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - The CEO of Google and their [...]

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  The MadTech Podcast Special: Expiration of Cookies

  Our thirteenth edition of The MadTech Podcast Special explores the cookieless future. The impending demise of the third-party cookie has had a huge impact on the ad tech industry, and knowing how to progress when this finally takes place is [...]

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  the7stars' Charlotte Powers on the NYT Acquisition of The Athletic, Measurement, and Online Fraud

  On this week’s episode of TheMadTech Podcast, digital lead at the7stars Charlotte Powers joins ExchangeWire's Mat Broughton and Anne-Marie Sheedy to discuss the latest news in media, marketing, and commerce.   This week they cover: - The New York Times (NYT) have acquired [...]

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