MadTech Podcast

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  Yahoo's Simon Halstead on Criteo’s Acquisition, Global Advertising, and Zero-Party Data

  On this week’s episode of TheMadTech Podcast, Yahoo’s Vice President, Exchange and Supply International, Simon Halstead joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week they cover: - Commerce media platform provider [...]

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  Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce

  On this week’s episode of TheMadTech Podcast, Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Content creators on TikTok say that they’re being [...]

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  Unruly's Alex Khan on "App Tracking Protection", CTV, and the Future of Broadcast TV

  On this week’s episode of TheMadTech Podcast, Alex Khan, MD International at Unruly, joins ExchangeWire's Grace Dillon and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover:   — Privacy-centric tech firm DuckDuckGo have announced a [...]

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  AdColony’s Tom Simpson on NFTs; Meta’s Metaverse; and Niantic

  On this week’s episode of TheMadTech Podcast, Tom Simpson, SVP, APAC, at AdColony, joins ExchangeWire's Mat Broughton and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Non-fungible tokens (NFTs) could become a USD [...]

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  The Runway Media’s Katie Atkinson on Apple Ad Buying Speculation; Instagram Bonuses; and The EU vs Big Tech

  On this week’s episode of TheMadTech Podcast, Katie Atkinson, founder of The Runway Media, joins ExchangeWire's Mat Broughton and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce.   This week they cover: - Apple are secretly buying Google ads [...]

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  The MadTech Podcast Special: Responsibility in Media

  Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this. In this [...]

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  Shiseido's Juliana Chu on Supply Chain Issues, Ecommerce and Super Apps, and Brand Purpose

  On this week’s episode of TheMadTech Podcast, Juliana Chu, vice president of digital & ecommerce, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week, they cover: - Analysts are warning that businesses [...]

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  ExchangeWire on Taxing Big Tech, ATT's Impact, and Mainstream Retailers' Gaming Offerings

  On this week’s episode of TheMadTech Podcast, ExchangeWire editor Grace Dillon, co-founder and CSO Rachel Smith, and director of operations Lindsay Rowntree discuss the latest news in media, marketing, and commerce. This week, they cover: - The UK government has decided to [...]

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  The MadTech Podcast Special: Media Plan Diversity

  Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns. In this episode, [...]

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  The MadTech Podcast Special: The Complexity of Identity

  Our tenth edition of The MadTech Podcast Special explores identity. Fuelled by changes (both anticipated and realised) to the way personalised marketing can be executed, identity and the many implications associated with how brands and marketers understand and reach consumers have [...]

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