MadTech Podcast

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  The MadTech Podcast Special - the Future of Measurement and the Role of Brand Suitability and Context

  Our eighth edition of The MadTech Podcast Special explores the future of measurement, and the role of brand suitability and contextual in a world that puts privacy at its centre. In this episode, Rich Raddon, co-CEO of Zefr and Stevan Randjelovic, director, [...]

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  The Telegraph's Camilla Child on Algorithm Deletion, Hide my Email, and Data Sharing

  On this week’s episode of The MadTech Podcast, Camilla Child, director of commercial strategy at The Telegraph and Wires Global 2021 judge, joins ExchangeWire’s Grace Dillon and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they [...]

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  Adidas's Simon Peel on APS, Brands Listing Other Brands, and Consumers' Ad Attentiveness

  On this week’s episode of The MadTech Podcast, Simon Peel, senior director, global media at Adidas, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they cover:   - Amazon are planning to [...]

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  The MadTech Podcast Special: The Future of the Open Internet

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail. Our latest MadTech Podcast Special examines the future of the free and open [...]

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  Verizon's Simon Halstead on Blocking FLoC, Apple's "Private Relay" & Amazon's Retail Rise

  On this week’s episode of The MadTech Podcast (recorded just hours before Google's latest cookie announcement), Simon Halstead, VP, exchange and supply international at Verizon Media, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in ad [...]

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  dentsu's Joe Camp on First-Party Data, Netflix's Ecommerce Move, and Adapting to Digital TV

  On this week’s episode of The MadTech Podcast, Joe Camp, senior media partnerships manager at dentsu, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they cover: - First-party data will empower retailers and [...]

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  Mindshare's Daniel Sichel on Location Data, Commerce on Social Media, and Australian Ad Spend

  On this week’s episode of The MadTech Podcast, Daniel Sichel, European performance lead at Mindshare, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they cover:   - Location data could be key for [...]

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  Sky Betting & Gaming's Neil Jones on the Online Safety Bill, Podcasts, and Netflix Gaming

  On this week’s episode of The MadTech Podcast, Neil Jones, senior digital marketing manager at Sky Betting & Gaming, joins ExchangeWire’s Grace Dillon and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - A new [...]

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  Havas' Liting Spalding on Chinese Tech Models, Reddit's KarmaLab, and Loyalty Programs

  On this week’s episode of The MadTech Podcast, Liting Spalding, head of audience planning & programmatic at Havas Media Group, joins ExchangeWire’s Rachel Smith and Anne-Marie Sheedy to discuss the latest news in ad tech and martech. Together, they discuss:   - The West [...]

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  Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

  On this week's episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - Short-form video sensation TikTok are trialling in-app [...]

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