MadTech Podcast

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  Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV

  On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - Verizon have agreed to sell their [...]

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  Nick Barnett on TikTok's Lead Generation, Collective Bargaining by the CPA, and BuzzFeed's Lighthouse

  On this week’s episode of the MadTech Podcast, Nick Barnett, independent consultant and contractor and Wires 2021 judge, joins ExchangeWire’s Mat Broughton and Rachel Smith to discuss the latest news in ad tech and martech. Together, they discuss:   – TikTok have launched a [...]

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  Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend

  On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   Together, they discuss:   - Brands are reconsidering ditching agencies in favour [...]

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  The MadTech Podcast Special - Redefining Audience Addressability

  Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]

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  ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban

  On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech.   Together, they cover: - [...]

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  The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the 'private garden', a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, [...]

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  The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

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  AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

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  Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]

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  FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

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