MadTech Podcast

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  The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the 'private garden', a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, [...]

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  The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

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  AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

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  Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]

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  FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

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  AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - The head [...]

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  Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Retail Tech [...]

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  Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Consumers are too hung up on [...]

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  Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital

  On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   In this episode: - Google is reportedly contemplating implementing a [...]

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  The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]

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