MadTech Podcast

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  Starcom's Isabelle Baas on Ditching In-Housing, Woolworths, and CTV Over Linear Ad Spend

  On this week’s episode of the MadTech Podcast, Isabelle Baas, managing partner at Starcom, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   Together, they discuss:   - Brands are reconsidering ditching agencies in favour [...]

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  The MadTech Podcast Special - Redefining Audience Addressability

  Our sixth edition of The MadTech Podcast Special explores audience addressability, and, more specifically, how this is being redefined in the rapidly changing world of marketing and advertising. In this episode, Amy Williams, founder & CEO of Good-Loop, Jacques Edeling, programmatic operations [...]

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  ExchangeWire on Grab's SPAC, Selling Streaming Logins, and China's "Excessive" Data Ban

  On this week’s episode of the MadTech Podcast, ExchangeWire senior editor Mat Broughton is joined by head of content Lindsay Rowntree, and global head of partnerships Anne-Marie Sheedy to discuss the latest news in ad tech and martech.   Together, they cover: - [...]

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  The MadTech Podcast Special: The Emergence of Private Gardens - Why are They Important and What Value do They Add?

  Our fifth edition of The MadTech Podcast Special explores the emergence and power of the 'private garden', a data model which involves focusing on logged-in users to gain the ability to offer more relevant audience segments to buyers. In this episode, [...]

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  The ExchangeWire Team on GroupM Advertising Forecast; Facebook; and RTÉ Audio Tools

  On this week’s episode of the MadTech Podcast, ExchangeWire's Mat Broughton; Ciaran O'Kane; Lindsay Rowntree; Anne-Marie Sheedy; and Rachel Smith, discuss the latest news in ad tech and martech. Together, they cover: - WPP’s media investment division GroupM have revised their forecast [...]

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  AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

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  Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]

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  FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

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  AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - The head [...]

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  Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Retail Tech [...]

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