MadTech Podcast

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  Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]

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  FirstPartyCapital's Rich Ashton on Google’s ID ban, Brave, and Gaming TV Ad Spend

  On this week’s episode of the MadTech Podcast, Rich Ashton, managing partner at FirstPartyCapital, joins ExchangeWire’s Lindsay Rowntree and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Google has dropped another privacy-related bombshell by [...]

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  AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - The head [...]

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  Oracle Data Cloud's Chris Stark on UK Ecommerce Spend, Asos, and YouGov's Esport Focus

  On this week’s episode of the MadTech Podcast, Chris Stark, senior director of product management at Oracle Data Cloud, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Retail Tech [...]

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  Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Consumers are too hung up on [...]

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  Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital

  On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   In this episode: - Google is reportedly contemplating implementing a [...]

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  The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]

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  Cavai's Ed Preedy on FLoC, Anime's Path to the World Stage, and Birdwatch

  On this week’s episode of the MadTech Podcast, Ed Preedy, global CRO at Cavai, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Google has effectively opted to replace cookies [...]

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  ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  In this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss the latest news in ad tech and martech.   In this session: - WhatsApp has extended the deadline for accepting its new terms and conditions. The [...]

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  FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

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