MadTech Podcast

• 

  Eyeota's Kristina Prokop on Privacy, Facebook's Opt-In Plea, and the US App Ban Suspension

  On this week’s episode of the MadTech Podcast, Kristina Prokop, co-founder and CEO of Eyeota, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - Consumers are too hung up on [...]

  Listen now

• 

  Eric Seufert on a Google ATT, an EU Media Code, and Retailers' Move into Digital

  On this week’s episode of the MadTech Podcast, Eric Seufert, founder of Mobile Dev Memo, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech.   In this episode: - Google is reportedly contemplating implementing a [...]

  Listen now

• 

  The MadTech Podcast Special: Exploring Gaming's Advertising Potential

  In addition to our regular weekly podcast, we’ve launched The MadTech Podcast Special, which provides an opportunity to get into a particular subject area in more detail.  Our fourth series explores the commercial opportunities that gaming has to offer. Using The Gaming [...]

  Listen now

• 

  Cavai's Ed Preedy on FLoC, Anime's Path to the World Stage, and Birdwatch

  On this week’s episode of the MadTech Podcast, Ed Preedy, global CRO at Cavai, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Google has effectively opted to replace cookies [...]

  Listen now

• 

  ExchangeWire on WhatsApp, ATT's Impact on Facebook, and the US vs Australia's Media Code

  In this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss the latest news in ad tech and martech.   In this session: - WhatsApp has extended the deadline for accepting its new terms and conditions. The [...]

  Listen now

• 

  FCB/SIX's Fern Potter on Reach, a Facebook Break-Up, and Data-Driven Creative

  On this week's episode of the MadTech Podcast, Fern Potter, EVP and global strategy officer at FCB/SIX, joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. In this episode:   - Reach has become the [...]

  Listen now

• 

  Team ExchangeWire on Guinness Atkinson's ETF, Traditional TV, and India’s TikTok Rivals

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by ExchangeWire CEO Ciaran O'Kane to discuss the latest news in ad tech and martech. In this episode: - Guinness Atkinson Asset Management has announced the [...]

  Listen now

• 

  The MadTech Podcast 2020 Christmas Special

  It's the MadTech Podcast Christmas Special! In this episode, ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google's decision to [...]

  Listen now

• 

  IAB Australia's Gai Le Roy on Zenith, the News Media Bargaining Code, and WhatsApp

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Ciaran O'Kane are joined by Gai Le Roy, CEO of IAB Australia, to discuss the latest news in ad tech and martech. In this episode: - Zenith has released its [...]

  Listen now

• 

  Silverbullet's Sandy Ghuman on Ecommerce Advertising, the UK's DMU, and Contextual

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Sandy Ghuman, SVP data strategy at Silverbullet, to discuss the latest news in ad tech and martech. In this week’s episode: - Kroger and [...]

  Listen now