MadTech Podcast

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  Epom’s Andrey Liulko on the Dominance of Digital Ad Spend, Epic Games’ Marketplace App and Ad Dollars Directed at the Olympics 

  In this MadTech Podcast episode, Lindsay Rowntree is joined by Rachel Smith and Andrey Liulko, Chief Sales Officer at Epom to discuss the latest news in the worlds of media, advertising and tech.  They explore the dominance of digital ad spend, [...]

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  Emily Horgan on YouTube’s Influence Over Children’s Purchases and Competition in the Streaming Landscape 

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  Chapell & Associates’ Alan Chapell on the Ad Tech Law Landscape 

  In this MadTech Podcast special, ExchangeWire head of content John Still is joined by Alan Chapell, president of Chapell & Associates.  Their discussion delves into the ad tech law landscape, examining legislation and the latest legal issues in the industry. Alan [...]

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  ExchangeWire on Disney’s CPM Cuts, Big Tech Breaching Regulations and APAC’s Ad Market Growth 

  In this team episode of the MadTech Podcast, Aimee Newell Tarín is joined by John Still and Lindsay Rowntree to discuss the latest news in the world of ad tech.  They examine Disney’s decision to cut CPM’s for Disney+, Apple and [...]

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  MadTech Podcast Special: How will the UK Election Impact Ad Tech? 

  In this podcast special, ExchangeWire’s CEO Rachel Smith is joined by Stuart Macnaughtan, head of public affairs and sustainability at ISBA, and Chris Walker, head of policy and government affairs for the Advertising Association.  With the UK elections coming up in [...]

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  The MadTech Podcast Special LIVE: Cannes Social 2024

  In a special live recording of The MadTech Podcast Special at Cannes Social 2024 by ExchangeWire and FirstPartyCapital, ExchangeWire CEO Rachel Smith is joined by Luci Dalgety, global digital sponsorship lead, euronews, Mike Follett, MD, Lumen, and Michael Shang SVP, [...]

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  BBC Studios’ Jasmine Dawson on Authenticity, Brand Partnerships and Content Monetisation 

  On this MadTech Podcast special, Aimee Newell Tarín is joined by Jasmine Dawson, SVP Digital at BBC Studios to discuss the role of their digital team and how they work with brands and sponsors.   Jasmine also expands on the importance [...]

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  TripleLift’s Airey Baringer on Embracing Programmatic Innovation 

  In this MadTech Podcast special episode, ExchangeWire’s COO Lindsay Rowntree is joined by Airey Baringer, VP of product management at TripleLift, to discuss embracing programmatic innovation.  Their discussion delves into the research findings gained from TripleLift’s Global Innovation Readiness Scorecard, shedding [...]

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  ADZ Strategies’ Alessandro De Zanche on Calls to Ban Fossil Fuel Ads, AI Regulation and TikTok’s Election Protection Measures  

  In this MadTech Podcast episode, Aimee Newell Tarín is joined by Mat Broughton and Alessandro De Zanche, independent monetisation consultant at ADZ Strategies, to get into the latest going on in ad tech.  They discuss the UN secretary general’s calls to [...]

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  Footballco's James Lamon on Euro 2024 and the Power of Football for Brands

  Footballco's EVP of content and operations joins the pod to discuss Euro 2024, and how engaged fanbases make football an ideal home for smart brand activations. Euro 2024 is almost upon us. The tournament is set to be one of the [...]

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