Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment 

In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia. 

John and Ryan delve into a sports-inspired conversation, expanding on: 

  • How brands can successfully harness sports in their marketing efforts 
  • How brands can take advantage of sports branding partnerships 
  • Why brands should get involved in community 
  • AI’s role in assisting brands and advertisers 
  • Investing in long-term brand alignment 
  • The importance of brands accompanying sports fans during both the good and bad times