Recession-Proof Marketing - Q&A with Matt White, Quantcast
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]
ATS Singapore 2022: Where the Action Is - Harnessing the Power of Retail Media
On day two of ATS Singapore 2022, ExchangeWire CSO Ciaran O'Kane was joined by Justin Peyton (Wunderman Thompson) and JJ Eastwood (Carousell Media Group) to outline the structure of the global retail media ecosystem, and how both retailers and non-endemic [...]
Netflix to Reveal UK Viewing Figures for the First Time; ASA Rules Tory Party Broke Advertising Rules
In today's ExchangeWire news digest: Netflix will report its UK viewing figures for the first time; the UK's ASA asserts the the UK government's levelling up agenda broke advertising rules; and France's Homa Games amasses USD$100m (~£90.4m) in a Series [...]
ATS Singapore 2022: Social Commerce – The New Fight for Attention
In this panel discussion on day one of ATS Singapore 2022, Ritika Gupta (Reprise Digital) and consultant Fionn Hyndman outline the growth potential and opportunity for social commerce, and how the emerging sector is set to evolve across the APAC [...]
US Reworks Digital Privacy Rules for Europeans; Shein Drops up to One Third in Value
In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its [...]
Binance Hit by Major Network Hack; Meta Admits Up to One Million Facebook Passwords Stolen
In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [...]
ATS Singapore: The Dawn of A New Publisher
On day one of ATS Singapore 2022, John Still sat down with a panel of experts to discuss how publishers have and are continuing to adapt to the new, privacy-centric landscape. Together, the panel explore how publishers are diversifying and [...]
The Stack: TikTok Outsources to Take Live Shopping to US; UK Ministers Double Budget for Ads
This week: TikTok joins forces with TalkShopLive to take its live shopping feature to the US, the UK government nearly doubles ministers' budget for advertising... It's been a week of second chances and second guesses across ad tech. In the US, [...]
Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text
On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]
ATS Singapore 2022: Eyes on the Prize: Connecting Marketers to the Booming Gaming & eSports Industries
On day two of ATS Singapore, ExchangeWire's Ciaran O'Kane sat down with an expert panel to discuss the opportunity presented by gaming and esports. Together, the panel explored how advertisers can leverage vast gaming and esports audiences, how brands are [...]
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