Ad Fraud, an Elephant’s Grudge, and a Milchmädchenrechnung
Ad fraud: a problem that advertisers constantly, conveniently forget about. Why is nothing changing? Our columnist Shirley Marschall takes a look…
Digest: Meta to Test Premium Subscriptions Across Platforms; Google Agrees to $68m Privacy Settlement; YouTubers Sue Snap
In today’s Digest, we cover Meta testing premium subscriptions across Instagram, Facebook, and WhatsApp as well as Google agreeing to a USD$68m settlement over voice assistant privacy claims, while it receives guidance from the EU about how to help search [...]
Ads and LLMs: Gearing Up for a New Era of Advertising
We’re entering a new era of advertising. How will ads on LLMs change the game for advertisers, what does it mean for consumers, and how is OpenAI’s competition against Google [...]
