The Wires Global - Meet the Judges: Patrick Zinga
Our annual The Wires Global awards recognise the best of digital media, marketing, and commerce, with a particular focus on ad tech and martech. Ahead of this year’s awards, we spoke to some of our expert judges, to get their [...]
Amazon Limits LGBTQ+ Listings in UAE; Social Media Sites Could be Sued over Harm to Children
In today's ExchangeWire news digest: Amazon bows to pressure from UAE to restrict listings for LGBTQ+ related products in the country; a new bill passed in California means social media platforms could be sued for using features that addict children; [...]
ATS London 2022 – Building Next-Gen Ad Tech Through Business Transformation: Dr Boris Mouzykantskii, IPONWEB
To kick-start day two of ATS London 2022, Ciarán O'Kane sat down with Dr Boris Mouzykantskii PhD, founder, CEO, and chief scientist of IPONWEB, for a fireside chat. In this discussion, Mouzykantskii and O'Kane discuss how IPONWEB have navigated the events [...]
ATS London 2022 – Environmental & Social Responsibility: Why ESG is High Up The Marketing Agenda
At ATS London 2022, Rachel Smith was joined by an expert panel to discuss why environmental, social and corporate governance (ESG) has increasingly become a priority for brands. Together, the panel explore how the marketing and advertising industry stacks up [...]
"In a World of Walled Gardens, We Want to be Fields" – a Recap of Equativ's Cannes Panel
Hot on the heels of their recent ExchangeWire Research project, The Rise of the Independents, Equativ (formerly Smart) hosted a panel discussion in Cannes, looking at the best strategies and technology for publishers to navigate the walled-garden world. Taking place on [...]
ATS London 2022 - Listen Up: Why Audio Needs to Make its Mark in the Digital Advertising Landscape
As podcasting, music streaming and home speaker use is expected to grow even more in the next 5 years, how can marketers effectively target these key audiences? An expert panel joined John Still at ATS London to explore what tools [...]
Meta Faces Backlash Over VR App Charges; Deliveroo Introduces Ads on Delivery App to Bolster Revenue
In today's ExchangeWire news digest; Meta faces backlash over charges on VR apps; Deliveroo turns to advertisers to boost revenue; and floundering consumer confidence delivers a blow to US tech stocks. Meta in hot water over VR app charges The Financial Times [...]
ATS London 2022 - The Next Episode: CTV Growth Beyond 2022
As consumers continue to move from linear TV consumption to a streamed TV environment, how is the industry adapting to this shift and what will continue to drive advertising growth in CTV over the coming 12 months? Ciaran O'Kane was [...]
ATS London 2022 - Why Contextual Is Creating Brand New Opportunities
In the wake of identifier depreciation and consumer-led pushback against targeted advertising, is contextual set to become the cornerstone of digital marketing? Our panel came together at ATS London 2022 to discuss the wealth of opportunities contextual advertising brings to [...]
Ads for Discredited Cancer Treatments Served on Meta Platforms Unchallenged; Microsoft Steps Away from Emotion Recognition AI
In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]
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