ATS London 2022 - Top Tips E-book
In this post-ATS London 2022 e-book, partners from across the media, marketing, and commerce industries share their tips for navigating the year ahead, with cookie deprecation looming and emergent trends hitting the forefront, including the rise of retail media and [...]
ATS London 2022 - Agile & Responsive: Why Data-Driven OOH Will Impress Marketers in 2022
Improved sophistication of technology tools, as well as more expressive creative formats that are delivering better results, and increased measurement capabilities are all reasons for marketers to shift budget to DOOH - but will we see this shift in 2022? [...]
The Future of UK Advertising
The UK digital advertising industry is perhaps facing its most pronounced period of uncertainty in its existence. The forthcoming deprecation of digital identifiers and associated drive for new metrics to quantify attention and contextual relevance; the drive for supply path [...]
IAB GCC's MENA Digital Adspend report: what the industry is saying
IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]
ATS London 2022 - Outcome-Driven Advertising: Approaching Measurement in 2022 & Beyond
How is measurement continuing to evolve, and how are marketers adapting their approach to achieving marketing effectiveness? An expert panel joined Grace Dillon at ATS London to discuss how marketers are adapting their approach to enhance marketing efficacy. Panel Grace Dillon - ExchangeWire [...]
Ebay Buys NFT Giant UnknownOrigin; Musk Sued For Manipulating Dogecoin Market
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: eBay purchases NFT marketplace KnownOrigin; Elon Musk is sued over claims the billionaire ran a Dogecoin pyramid scheme; Snap runs [...]
The MadTech Podcast Special: Sustaining Creativity in Cookieless Environments
On our sixteenth edition of The MadTech Podcast Special, Dal Gill, VP global partnerships, Seedtag, and Dominic Barnard, head of programmatic APAC, GroupM, join ExchangeWire’s Lindsay Rowntree to discuss how the shift towards cookieless environments has affected marketers' strategies, the [...]
ATS London 2022 - The Platform-Focused Publisher
How are publishers re-crafting and gaining more control over their business models? Are they becoming more consumer-centric? How can they compete with the big walled gardens for attention from brands and marketers? Our ATS London panel joined Ciarán O'Kane to take [...]
ATS London 2022 - The New Service Layer
At ATS London 2022, a panel of industry experts took a look at how the adtech service layer has evolved. They delved into the ever-increasing fragmentation, the patchwork of tech solutions designed to replace legacy ways of transacting media, and [...]
Cannes Lions Special: Zelensky Calls on Ad Industry to Address Ukraine War; Greenpeace Activist Storms Stage
Today's ExchangeWire news digest focuses on news from the 2022 Cannes Lion International Festival of Creativity, including: Ukraine president Zelensky urges the ad industry to focus on the Russia-Ukraine conflict; Greenpeace France activist and former Cannes Lions winner storms the [...]
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