MadTech Mailbag: ExchangeWire on Media Planning, Agencies, & Policy Moves
In our very first mailbag special, the ExchangeWire team answer our listeners' biggest questions on media planning, independents vs. holdcos, and legal and regulatory battles.
The Stack: Big Moves in AI and Advertising
This week’s headlines underscore how AI, sustainability, and market expansion are reshaping advertising consumer engagement globally. In today’s MadTech Daily, we cover Omnicom posting a USD$941m Q4 loss following its IPG deal, WPP launching a new advertising intelligence framework, and [...]
Opportunities in Audio: Where can Advertisers Find the Most Value?
How can advertisers take advantage of the latest evolution within the audio landscape? A range of industry experts share their insights.
