Mind the Funnel: When Advertisers Are the Conversion
In her latest ExchangeWire column, Shirley Marschall ponders on the complexities of the advertising funnel, and the need to simplify the ad tech stack.
Unlocking the Future of Entertainment in CTV
This special panel, recorded at ATS Singapore 2025, looks at the rise of Connected TV (CTV), and how brands can deliver highly targeted and immersive advertising that resonates with viewers. [...]
Mastering Incrementality: Essential Strategies for Brands to Compete
This special panel recorded at ATS Singapore 2025 discusses the importance of incrementality for brands aiming to stand out in the ad-dominated landscapes of walled gardens. Our experts explore how [...]
