In a Fragmented Media World, Digital OOH is Bridging the Gap in Brand-Building Advertising
Ahead of ATS Madrid 2022, Guillermo Garcia, Account Executive EMEA at Broadsign, explains how advertisers can leverage digital out-of-home (DOOH) to combat fragmentation and reach audiences with unified campaigns. Reaching audiences en masse has become increasingly difficult in today’s highly-fragmented media landscape. [...]
Reckitt’s Jai Bulsara on CNN+, In-Game Advertising, and Netflix’s Ad U-Turn
On this week’s episode of TheMadTech Podcast, Jai Bulsara, Head of Digital Media Training at Reckitt, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the short-lived CNN+, Microsoft's rumoured "private marketplace", and Netflix's AVOD announcement. CNN+ to shut down after [...]
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