Time Out Ends London Print in Step Towards Digital; Meta Launches Creator Funding to Develop Metaverse
In today’s ExchangeWire news digest: Time Out Group ends its London print as the company moves towards digital; Meta unveils new funding options for creators in its Metaverse; and Elon Musk faces legal action over delaying the disclosure of his shares in Twitter. Time Out [...]
Apple’s Privacy Changes to Cost Big Tech; Epic Games Secures Funding of USD$2bn
In today’s ExchangeWire news digest: Big Tech firms are predicted to lose up to USD$16bn (£12.2bn) due to Apple's privacy changes; Epic Games secures funding of USD$2bn (£1.5bn); and Chinese regulators have approved new online games for the first time in nine months. Apple’s [...]
Silverbullet’s Ben Chivers on How The Service Layer Helps Brands Prepare for a Cookieless Future
In this latest Vox Pop, Silverbullet's COO Ben Chivers joins ExchangeWire to discuss how the service layer can help brands prepare for a cookieless future. Chivers uncovers: - The role that context and first-party data will play in a cookieless world - How [...]
Google Removes Apps Harvesting User Data; YouTube Blocks Russia's Duma TV
In today’s ExchangeWire news digest: Google has removed apps secretly collecting and sharing user data; YouTube has banned Russian parliament channel, Duma TV, from the platform; and Elon Musk will no longer join Twitter's board of directors. Google removes apps secretly collecting user [...]
US Officials Investigate Activision Blizzard; Elon Musk Becomes Twitter's Largest Stakeholder
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: US Officials probe potential insider dealings at Activation Blizzard; Elon Musk becomes the largest stakeholder in Twitter and is appointed [...]
Scibids' Harriet Cunningham on AI Regulation; Google’s Privacy Sandbox; and Attention Metrics
On this week’s episode of TheMadTech Podcast, Scibids’ UK Sales Director Harriet Cunningham joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the impact of tighter AI restrictions. They also uncover the concerns that still remain over Google’s Privacy Sandbox, [...]
Meta Ventures into Virtual Currency with "Zuck Bucks"; Sky Mavis Raises $150m Following DeFi Hack
In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis raises USD$150m (£114.7m) just weeks after losing USD$615m (£469m) to crypto hackers; and JD.com founder, Richard Liu, steps down as its chief executive. Meta explores [...]
Xandr's Thomas Jones on How ID and Creative Differ In The Broadcasting Automation Channel
In this latest episode of TraderTalk TV, Thomas Jones, Solutions Engineer at Xandr, joins ExchangeWire’s Ciaran O’Kane to discuss how ID and creative differ in the broadcasting automation channel. In this session, Jones and O’Kane discuss: - The heavily regulated broadcasting environment - [...]
India Bans 22 YouTube Channels Over Disinformation; Twitter Appoints Elon Musk to Board
In today’s ExchangeWire news digest: the Indian government bans 22 YouTube channels for posting disinformation; Twitter appoints billionaire Elon Musk to its board of directors; and one-click payment start-up Fast to shut down all operations. India bans 22 YouTube channels over alleged [...]
The Future of Contextual Targeting
The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more. As such, the advertising world has had to rapidly adapt. Whilst some [...]
The deprecation of third-party cookies affects all aspects of programmatic ad buying [...]
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