Apple Take a Stand Against Russian Invasion; Netflix to Acquire Next Games
In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl. Apple block access to [...]
Chinese Apps Follow TikTok's Exit from India; NBCUniversal Sign Global Deal with Anzu
In today's ExchangeWire news digest: Chinese start-ups remove their apps from the Indian market; NBCUniversal sign a global deal with gaming start-up, Anzu; and Magnite purchase Carbon to enhance their publisher-first strategy. Chinese start-ups follow TikTok’s withdrawal from India A number of [...]
Social Media Giants Sanction Russian Media; Google Launch 'Checks' for Mobile Developers
In today's ExchangeWire news digest: Facebook, Youtube, Twitter, and Google sanction Russia following Ukraine invasion; Google to launch 'Checks' for mobile app developers; and LinkedIn launch a new podcast network. Social media giants block Russian ads following Ukraine invasion Facebook and YouTube [...]
The Future of Measurement: Q&A with Eoin O'Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in [...]
Walmart's Q4 Report Reveals Booming Ad Business; Kin + Carta Secure Triple Acquisition
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Walmart reveal USD $2.1bn (~£1.54bn) ad business; triple acquisition boosts growth for Kin + Carta; Meta looks to [...]
ITV's Patrick Kelly on TV ads; IAB Europe; and Walgreens Advertising Group
On this week’s episode of TheMadTech Podcast, Patrick Kelly, head of digital, ITV, joins ExchangeWire’s Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: - Almost a third of TV ads play [...]
Trump Launches "Truth Social" to Rival Big Tech; NayaPay Cinches USD $13m Payment App
In today's ExchangeWire news digest: Donald Trump launches "Truth Social" app to rival Big Tech; NayaPay secures largest seed funding in South Asia; and Booyah Advertising buy FiveFifty in launch of programmatic media division. Trump launches social media app to rival Big Tech Donald [...]
Quantcast's Allan Tinkler on the Opportunities of Post-Cookie & ID
In this latest episode of TraderTalk TV, Allan Tinkler, head of platform business development, EMEA, Quantcast, joins ExchangeWire’s Ciaran O’Kane to explore open web opportunities in a world post-cookie & ID. In this session, Tinkler and O’Kane discuss: - The current issues [...]
Mark Zuckerberg Looks in TikTok’s Direction; Guan Data Reveal £33m Series C
In today's ExchangeWire news digest: Meta have launched Facebook Reels worldwide; Guan Data have announced the completion of their ¥280m (~£32.6m) Series C investment led by Tiger Global; and Raydiant have raised USD$30m (~£22.06m) in Series B. Meta launch Facebook Reels [...]
Dialling up CTV Performance with Audience Plus Context
In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]
Popular Tradertalks
Latest Posts
-
The Stack: Big Tech at Legal and AI Crossroads -
AI and Attention to Make Headlines at ATS Singapore 2025? -
Digest: WPP Media Unveils Open Intelligence; Paramount Reshapes Strategy -
Screened Out: OpenAI, Hardware and the Future of Ad Tech -
Digest: Meta Planning to Fully Automate Ad Creation; Big Tech Under Legal Pressure
Follow ExchangeWire