Fifty's Simon Eaton on Google Topics; Sony; and Meta
On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce. This week they cover: - Google has announced plans to develop an [...]
Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend
In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified. Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]
Publicis Commerce's Cassie Stevens on the Marketplace; Apple Payments; and the Metaverse
On this week’s episode of TheMadTech Podcast, Cassie Stevens, global head of commerce, Publicis Commerce, joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in media, marketing, and commerce. This week they cover: - Spending on online marketplaces will [...]
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