Braze Valued at USD$8bn After IPO; US FTC Push Facebook Antitrust Lawsuit
In today’s ExchangeWire news digest: Braze have sold 8 million shares in their initial public offering; The US Federal Trade Commission are pushing the antitrust lawsuit filed against Facebook (now Meta) to go ahead; and Ultraleap raise £60m in Series [...]
ByteDance Predicting a Boom, Research Suggests; Facily Close a Series D
In today’s ExchangeWire news digest: ByteDance's gross revenue is expected to rise 60% this year; Facily have raised USD$250m (£185.7m) in a Series D; and the "KuCoin Metaverse Fund" has been established by KuCoin Labs. ByteDance's gross revenue predicted to rise [...]
Planet Sport Group's George Odysseos on AdOps Efficiency & Malvertising
In this exclusive vox pop, in association with GeoEdge, Planet Sport Group's George Odysseos chats with ExchangeWire's Rachel Smith on the importance of ad ops efficiency, alongside how to effectively combat malvertising and ad fraud. During this session, they discuss: - the [...]
Google's "Fortnite Task Force"; Instagram and Facebook Track Teens’ Web Activity in New Study
In today's ExchangeWire news digest: Epic claim that Google have constructed a “Fortnite task force”; a new study shows Instagram and Facebook track teens’ web browsing activity; and EverCommerce have commenced an underwritten public offering. Google have constructed a “Fortnite task [...]
Data-Driven TV Media Buying Solutions: A Brighter Future for Broadcasters, Agencies, and Brands
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of streaming services. A global pandemic. Four trends — and one life-changing experience — that have messily collided over the past eighteen months, bringing advertisers and media owners to [...]
Identity deprecation. Digitised linear ad breaks. Ever-growing Internet giants. The proliferation of [...]
Programmatic Curation: Q&A with Joe Meehan, IPONWEB
In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media curation can be used by both buyers and sellers to bolster both transparency and ease of media management. What is programmatic [...]
US States Amend Complaint Against Google; Unity Acquire Weta Digital
In today's ExchangeWire News Digest: US states amend antitrust complaint against Google; Unity acquire Weta Digital in metaverse race; and NFT announced beta launch by Niftify. US states amend complaint against Google A group of US states, led by Texas, have filed [...]
Publishers & First-Party Data: Now & Next
In this feature article, Euronews’ Sophie Toth (programmatic and ad tech lead) and Duc Nguyen (consultant), in consultation with lawyer and ID-WARD CEO Dr. Mattia Fosci, discuss the importance of effective management and activation of publisher first-party data. Featuring additional [...]
“Self-Regulation Convention” Signed by Chinese Tech Giants; Nubank Propose IPO
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: major Chinese tech giants sign a "self-regulation convention"; Nubank proposes IPO; IAB Europe to face draft ruling; Robinhood [...]
The MadTech Podcast Special: Responsibility in Media
Our twelfth edition of The MadTech Podcast Special explores responsibility in media. Acting consciously helps drive responsible media spending, and the big debate is whether agencies and brands are being given the appropriate tools to move forward with this. In this [...]
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