ATS London 2021: Goodbye Third-Party Cookies, Hello New World
In this special presentation at ATS London 2021, John Stoneman, global head of sales at TripleLift, outlines transatlantic research on publisher and marketer attitudes to privacy-first advertising, and the future model of addressability. The presentation is followed by a fireside [...]
ATS London 2021: Pressing the Programmatic Reset Button for 2022
In this special presentation, Xandr's Harvin Gupta (senior director, solutions engineering) and Karan Singh (commercial director, Northern Europe) discuss the future of programmatic, and how marketplaces, curation, and media plan diversity, are set to drive a renaissance in the industry. [...]
Apple Denied Requested Stay; fuboTV Acquire Molotov
In today's ExchangeWire news digest: Apple's requested stay has been denied during the Epic vs Apple lawsuit; fuboTV have acquired Molotov in a binding agreement; and STG are set to acquire Celtra. Apple's requested stay is denied by Judge Gonzalez Rogers Apple’s [...]
Xandr's Colette Munnelly on Publisher First-Party IDs for the Cookieless Era
In this latest episode of TraderTalk TV, Colette Munnelly, solutions engineer at Xandr, joins ExchangeWire’s Lindsay Rowntree to explore publisher first-party IDs as one of the long-term solutions to the identity challenge, and outline how they benefit buyers, publishers, and [...]
SEA Video Trends: Q&A with Kevin Smith, Blue Billywig
This month has been a big one for Online Video Platform Blue Billywig, opening a new office in Singapore on the month of their 15th anniversary. We chatted with Kevin Smith, APAC Country Manager, about the new office, the main [...]
ATS London 2021: The Publisher Strikes Back - Regaining Control
In this ATS London 2021 panel, Luke Fenney, Index Exchange; Piers North, Reach plc; and Vic Chappell, Future Plc, discuss the new relationship between publishers and the buy-side, and how publisher business models are evolving in the privacy-first era.
EU Commission Crack Down on Tech Giants; Google Face Fine After Rejected Appeal
In today's ExchangeWire news digest: representatives from EU countries have agreed that the European Commission will become the sole enforcer of new tech rules; Google's antirust court case appeal was rejected by the EU's General Court; Socure lands USD$450m (£333.1m) [...]
Robinhood Battle with Hacker; BuzzAR Joins Meta
In today's ExchangeWire news digest: Robinhood battle with hacker amid a data breach; BuzzAR have acquired The Cooking Game VR; and H2O.ai raise USD$100m in a Series E funding round. Robinhood face a data breach American financial services company, Robinhood Markets Inc., [...]
AdColony Leads The Winners with 5 Awards at The Wires 2021
On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]
Going Green and ‘Phygital’ for the Retail Golden Quarter
In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative [...]
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