Winning Love and Loyalty in the Age of AI’s Infinite Memory
Brand loyalty, once linear, is now fluid, thanks to the rise of LLMs, and heightened expectations of personalisation.
“News is Essential for Democracy”: A Coffee With Tom Pickworth, Mail Metro Media
In our latest A Coffee With Episode, Tom Pickworth, Director of Technical Operations, Commercial, joins ExchangeWire's John Still over a brew to discuss brand safety and advertising against news content. Throughout [...]
Digest: Disney to Gain Control of NFL Media Assets; Roku Debuts Ad-Free Streaming Service; Lib Dems Urge TV-Level Checks on YouTube Ads
In today’s Digest, we cover Disney selling a 10% ESPN stake to the NFL; Roku debuting its new ad-free streamer ‘Howdy’, and the Lib Dems urging TV-level checks on YouTube ads.
