In October 2016, Nick Welch (pictured below), business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn't take a backseat to revenue safety, explaining the importance of making brand safety a focus before it hits the bottom [...]

With the proliferation of new technology and industry standards, native advertising is experiencing a surge in popularity. Dale Lovell, chief digital officer and UK managing director, ADYOULIKE, discusses with ExchangeWire how native advertising is changing and how it can help both publishers and [...]

Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help on how to do so. This should include data strategy and operations setup, says Vincent Niou, [...]

In this week's LATAM Roundup: IAB Brazil's Publishers Committee met with the Coalition For Better Ads (CBA) and decided to work on a focus group to consider which recommendations will be enforced in the local market; Chatbot developed by J. Walther [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Verve kauft Matchinguu; Glispa investiert in israelische Ad Tech-Schmiede; adsquare und Gravy Analysis kooperieren; und Ad Spend-Prognose für 2017. Verve übernimmt Matchinguu Die mobile Marketing-Plattform Verve will sich international breiter aufstellen. Zu diesem [...]

These are good times for Google and Facebook. Combined, these two giants capture 57% of the total digital advertising spend in the US this year, as well as 74% of predicted growth for all of 2017. That means all other [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected; Triton Digital launches audio SSP, Yield-Op; Glispa buys RelevanTech; Global ad spend to rise; You [...]