SpotX CRO Sean Buckley Talks Programmatic Video & Connected TV
In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O'Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX. Buckley discusses: - Header bidding in video versus display - The necessity of [...]
Changing Channels; Comfort Buying on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices. Changing [...]
Adform CRO Jay Stevens Discusses Key Buy-Side Trends
In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience. In this episode you will hear [...]
IPONWEB's Martin Hill Discusses the Future of Publishers
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them. Hill discusses: - The key challenges facing publishers [...]
IP Targeting for B2B Campaigns is the Only Way To Go: Q&A with Ray Kingman, Semcasting
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change. Ray Kingman (pictured below), CEO, Semcasting, explains the advantages marketers have for cross-device campaigns with [...]
Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution
We’ve come a long way since the first RTB ad was placed in 2010. Evolution has been rapid and developments in technology even faster. Challenges haven’t come sparingly to marketers, and approaches have had to change along the way, writes Chuck [...]
APAC Leads Global Ad Spend Growth; Digital to Consume Largest Share of APAC Ad Budget
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC leads global ad spend growth; Digital to consume largest share of APAC ad budget; Mobile also [...]
Indian Marketers Can Solve Content Challenge with Machine Learning
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues. These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet's chief revenue officer. They [...]
Snap, Inc. & Factual Partner; The Weather Company & Toyota Use Watson Ads
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Snap, Inc. and Factual partner; The Weather Company and Toyota use Watson Ads; Centro integrates comScore and DoubleVerify Data; SpotX protects audience [...]
How the Ad Industry Can Better Leverage the Rise of the Digital Nomad
People who work remotely may sound like they are living the dream, and maybe they are. But they are professional, innovative, flexible, and could very well be your best employees. Writing exclusively for ExchangeWire, Dave Williams (pictured below), co-founder and [...]
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