Following the recent launch of the weekly ExchangeWire DACH news roundup, ExchangeWire speak with Maciej Wyszynski (pictured below), Managing Director for DACH, CEE & MEA, Sociomantic Labs about the buy-side challenges in the DACH region. Here, Wyszynski explains how the [...]

In the first LATAM RoundUp in 2017, some of the leaders of ad tech in the region talk about the main achievements and changes to the market in 2016 and what they expect in the new year. According to IAB Brazil, [...]

Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is one of their biggest fears, according to a recent eMarketer report; and they’re right to be worried. Despite many deploying [...]

For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in a market where lines between the referee and players in the game have blurred. ExchangeWire spoke with three executives who identified [...]

For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir Doron, CMO, Cedato explains, inefficiency is the dirty little secret of first-generation programmatic. When an ad impression is auctioned, publishers [...]

According to Local Media Works, local news brands, in print and online, are among the UK’s most popular media, reaching 40 million people each month (JICREG, 2015) – that’s more than the population of Canada. Yet even with these impressive [...]

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the ad platform can provide. They also need to realise that programmatic is more than a trading [...]

For many years, senior marketers have been reliant on a range of companies and services to fulfil their marketing objectives. Collective buying power, planning information, marketing technology, data, and creative have all ultimately been controlled by someone other than the [...]