The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need for the right infrastructure. Following his recent appointment as head of programmatic at Total Media, ExchangeWire speak exclusively with Duane [...]

There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want concrete proof that the ad platform is capable of yielding tangible results. At a breakfast session in Singapore this week, to [...]

Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this piece, we delve beneath the surface of Vista's acquisition strategy and unveil the potential to [...]

Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of downloaded apps, the fact can't be ignored that gaming is a powerful business, with extremely [...]

There’s no doubting the sharply growing value of native advertising, with the global market expected to reach USD$59.35bn (£40.88bn) in 2018. The question is how the market is shifting to take advantage of how we go online and expect those [...]

Clicks. Touchpoints. Conversions. Most conversations about marketing attribution focus on the activities that lead to a desired outcome – typically, a sale. We want to know which ad, on which channel, served up by which publisher, at what time, resulted [...]

Location data is a hugely valuable asset to any marketer wanting to understand user movement and target accordingly. But are marketers really making full use of this rich source of user behaviour? Stephen Upstone (pictured below), CEO and founder, LoopMe, tells ExchangeWire [...]

In this week’s LATAM RoundUp, details of the launch of operations of HookLogic in Brazil, which is aiming to work with retailers in a billionaire e-commerce market; Numbers of the digital market in Argentina — a country in which native [...]

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user. That is the real promise of programmatic. Michael Hand (pictured below), VP EMEA, Spongecell, tells ExchangeWire that this isn't an [...]